Expanding the boundary of brand extensions through brand relationship quality. Journal of Business Economics and Management, [S. l.], v. 17, n. 6, p. 930–944, 2016. DOI: 10.3846/16111699.2016.1220420. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/2282. Acesso em: 9 may. 2025.