FERNÁNDEZ-OLMOS, Marta; DEJO-ORICAIN, Natalia; ROSELL-MARTÍNEZ, Jorge. Product differentiation strategy and vertical integration: an application to the DOC Rioja wine industry. Journal of Business Economics and Management, [S. l.], v. 17, n. 5, p. 796–809, 2016. DOI: 10.3846/16111699.2013.815130. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/2269. Acesso em: 7 jun. 2025.