ESTRELLA-RAMÓN, Antonia; SÁNCHEZ-PÉREZ, Manuel; SWINNEN, Gilbert; VANHOOF, Koen. Estimating Customer Potential Value using panel data of a Spanish bank. Journal of Business Economics and Management, [S. l.], v. 17, n. 4, p. 580–597, 2016. DOI: 10.3846/16111699.2014.970571. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/2256. Acesso em: 27 may. 2025.