LEE, Chia-Lin; DECKER, Reinhold. Co-branding partner selection: The importance of belief revision. Journal of Business Economics and Management, [S. l.], v. 17, n. 4, p. 546–563, 2016. DOI: 10.3846/16111699.2016.1197848. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/2254. Acesso em: 26 may. 2025.