KILIÇER, Mesut; AKBIYIK, Ferdi; KRAUJALIENĖ, Lidija; TÜFEKCI, Ömer Kürşad; MARIN-PANTELESCU, Andreea. Consumer neuro-emotional and cognitive reactions to digital game advertisements. Journal of Business Economics and Management, [S. l.], v. 27, n. 3, p. 576–597, 2026. DOI: 10.3846/jbem.2026.27797. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/27797. Acesso em: 24 jul. 2026.