FUENTES, Humberto; VERA-MARTINEZ, Jorge; KOLBE, Diana. Promoting a green luxury product to belong or to stand out: a concept comparison test approach. Journal of Business Economics and Management, [S. l.], v. 27, n. 1, p. 1–15, 2026. DOI: 10.3846/jbem.2026.24972. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/24972. Acesso em: 9 jan. 2026.