JUNG, Chang Mo. Drivers and consequences of business-reference-content (BRC): the role of narrative transportation in B2B communication. Journal of Business Economics and Management, [S. l.], v. 22, n. 5, p. 1323–1341, 2021. DOI: 10.3846/jbem.2021.15527. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/15527. Acesso em: 9 jun. 2025.