AHMED, Rizwan Raheem; VVEINHARDT, Jolita; STREIMIKIENE, Dalia. Interactive digital media and impact of customer attitude and technology on brand awareness: evidence from the South Asian countries. Journal of Business Economics and Management, [S. l.], v. 18, n. 6, p. 1115–1134, 2017. DOI: 10.3846/16111699.2017.1400460. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/1151. Acesso em: 23 may. 2025.