AHMED, Rizwan Raheem; QURESHI, Jawaid Ahmed; ŠTREIMIKIENĖ, Dalia; VVEINHARDT, Jolita; SOOMRO, Riaz Hussain. Guerrilla marketing trends for sustainable solutions: evidence from SEM-based multivariate and conditional process approaches. Journal of Business Economics and Management, [S. l.], v. 21, n. 3, p. 851–871, 2020. DOI: 10.3846/jbem.2020.10730. Disponível em: https://journals.vilniustech.lt/index.php/JBEM/article/view/10730. Acesso em: 29 jun. 2025.