Market effects of government reference price for resale housing transactions
DOI: https://doi.org/10.3846/ijspm.2026.25135Abstract
This paper investigates the market effects of a reference price policy (the RP policy, hereafter) for resale housing of selected residential projects in Shenzhen, China. The RP policy sets ONE reference price per square meter for each regulated residential project, and requires housing listing prices as well as banks’ valuation in mortgage lending to be below the reference price, but it does not limit transaction prices. Using housing listing, transaction, and rental data, we have two findings. First, the policy lowers the probability of transaction in the regulated projects, which prolongs home sellers’ time on the market; the deeper the reference price is below the would-be listing price of a residential project, the more substantial the probability of transaction is reduced. But we do not find evidence that it significantly reduces housing transaction prices. Second, the RP policy induces more homes in regulated projects to be leased out and reduces housing rents. We explain the two findings as the outcome of home buyers’ and sellers’ reference-dependent and regret-avoidant behaviors. Additionally, we discuss the spillover of the policy effects from regulated to unregulated projects, as well as the possible confounding effect of the RP policy’ role as finance constraint for buyers.
Keywords:
reference price, behavior, reference dependence, regret avoidance, market liquidityHow to Cite
Share
License
Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University.

This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Agarwal, S., Li, K. Y., Qin, Y., Wu, J., & Yan, J. B. (2020). Tax evasion, capital gains taxes, and the housing market. Journal of Public Economics, 188, Article 104222. https://doi.org/10.1016/j.jpubeco.2020.104222
Andersen, S., Badarinza, C., Liu, L., Marx, J., & Ramadorai, T. (2022). Reference dependence in the housing markets. American Economic Review, 112(10), 3398–3440. https://doi.org/10.1257/aer.20191766
Anderson, R. I., Brastow, R. T., Turnbull, G. K., & Waller, B. D. (2014). Seller over-pricing and listing contract length: The effects of endogenous listing contracts on housing markets. Journal of Real Estate Finance and Economics, 49(3), 434–450. https://doi.org/10.1007/s11146-013-9440-1
Anglin, P. M., Rutherford, R., & Springer, T. M. (2003). The trade-off between the selling price of residential properties and time-on-the-market: The impact of price setting. Journal of Real Estate Finance and Economics, 26(1), 95–111. https://doi.org/10.1023/a:1021526332732
Arestis, P., Lai, M. S., & Hou, J. (2023). The effects of reference pricing on housing market: Evidence from Shenzhen China. Panoeconomicus, 70(1), 1–27. https://doi.org/10.2298/pan220629015A
Armstrong, J., Skilling, H., & Yao, F. (2019). Loan-to-value ratio restrictions and house prices: Micro evidence from New Zealand. Journal of Housing Economics, 44, 88–98. https://doi.org/10.1016/j.jhe.2019.02.002
Autor, D. H., Palmer, C. J., & Pathak, P. A. (2014). Housing market spillovers: Evidence from the end of rent control in Cambridge, Massachusetts. Journal of Political Economy, 122(3), 661–717. https://doi.org/10.1086/675536
Bao, H. X. H., & Saunders, R. (2023). Reference dependence in the UK housing market. Housing Studies, 38(7), 1191–1219. https://doi.org/10.1080/02673037.2021.1935767
Barberis, N., & Thaler, R. (2003). A survey of behavioral finance. In G. M. Constantinides, M. Harris, & R. Stulz (Eds.), Handbook of the economics of finance (Vol. 1, Part B, pp. 1053–1128). Elsevier. https://doi.org/10.1016/S1574-0102(03)01027-6
Baucells, M., Weber, M., & Welfens, F. (2011). Reference-Point formation and updating. Management Science, 57(3), 506–519. https://doi.org/10.1287/mnsc.1100.1286
Brekke, K. R., Holmas, T. H., & Straume, O. R. (2011). Reference pricing, competition, and pharmaceutical expenditures: Theory and evidence from a natural experiment. Journal of Public Economics, 95(7–8), 624–638. https://doi.org/10.1016/j.jpubeco.2010.11.015
Buehler, S., & Gärtner, D. L. (2013). Making sense of nonbinding retail-price recommendations. American Economic Review, 103(1), 335–359. https://doi.org/10.1257/aer.103.1.335
Cook, T. M., Rongerude, J., Mueller, E., & Kuhlmann, D. (2024). Providing rental housing: A systematic literature review of residential rental property owner decision making. Journal of Planning Literature, 39(4), 535–547. https://doi.org/10.1177/08854122241239571
De los Santos, B., Kim, I. K., & Lubensky, D. (2018). Do MSRPs decrease prices? International Journal of Industrial Organization, 59, 429–457. https://doi.org/10.1016/j.ijindorg.2018.02.008
de Wit, E. R., & van der Klaauw, B. (2013). Asymmetric information and list-price reductions in the housing market. Regional Science and Urban Economics, 43(3), 507–520. https://doi.org/10.1016/j.regsciurbeco.2013.03.001
Demers, A., & Eisfeldt, A. L. (2022). Total returns to single-family rentals. Real Estate Economics, 50(1), 7–32. https://doi.org/10.1111/1540-6229.12353
Deng, Y. H., Han, C. Y., Li, T., & Wang, Y. L. (2024). The effectiveness and consequences of the government’s interventions for Hong Kong’s residential housing markets. Real Estate Economics, 52(2), 324–365. https://doi.org/10.1111/1540-6229.12472
Desmond, M., & Wilmers, N. (2019). Do the poor pay more for housing? exploitation, profit, and risk in rental markets. American Journal of Sociology, 124(4), 1090–1124. https://doi.org/10.1086/701697
Fabrizi, S., Lippert, S., Puppe, C., & Rosenkranz, S. (2016). Manufacturer suggested retail prices, loss aversion and competition. Journal of Economic Psychology, 53, 141–153. https://doi.org/10.1016/j.joep.2016.02.001
Fioretti, M., Vostroknutov, A., & Coricelli, G. (2022). Dynamic regret avoidance. American Economic Journal: Microeconomics, 14(1), 70–93. https://doi.org/10.1257/mic.20180260
Garmaise, M. J., & Moskowitz, T. J. (2004). Confronting information asymmetries: Evidence from real estate markets. Review of Financial Studies, 17(2), 405–437. https://doi.org/10.1093/rfs/hhg037
Genesove, D., & Han, L. (2012). Search and matching in the housing market. Journal of Urban Economics, 72(1), 31–45. https://doi.org/10.1016/j.jue.2012.01.002
Genesove, D., & Mayer, C. (2001). Loss aversion and seller behavior: Evidence from the housing market. The Quarterly Journal of Economics, 116(4), 1233–1260. https://doi.org/10.1162/003355301753265561
Guo, S. W. (2023, October 23). Reference price updating in the housing market. SSRN. https://ssrn.com/abstract=5092150
Han, L., & Strange, W. C. (2015). The microstructure of housing markets: Search, bargaining, and brokerage. In Handbook of regional and urban economics (Vol. 5, pp. 813–886). Elsevier. https://doi.org/10.1016/B978-0-444-59531-7.00013-2
Han, L., & Strange, W. C. (2016). What is the role of the asking price for a house? Journal of Urban Economics, 93, 115–130. https://doi.org/10.1016/j.jue.2016.03.008
Haurin, D. R., Haurin, J. L., Nadauld, T., & Sanders, A. (2010). List prices, sale prices and marketing time: An application to U.S. housing markets. Real Estate Economics, 38(4), 659–685. https://doi.org/10.1111/j.1540-6229.2010.00279.x
Hausman, C., & Rapson, D. S. (2018). Regression discontinuity in time: Considerations for empirical applications. Annual Review of Resource Economics, 10, 533–552. https://doi.org/10.1146/annurev-resource-121517-033306
Imbens, G. W., & Lemieux, T. (2008). Regression discontinuity designs: A guide to practice. Journal of Econometrics, 142(2), 615–635. https://doi.org/10.1016/j.jeconom.2007.05.001
Kaiser, U., Mendez, S. J., Ronde, T., & Ullrich, H. (2014). Regulation of pharmaceutical prices: Evidence from a reference price reform in Denmark. Journal of Health Economics, 36, 174–187. https://doi.org/10.1016/j.jhealeco.2014.04.003
Knight, J. R., Sirmans, C. F., & Turnbull, G. K. (1994). List price signaling and buyer behavior in the housing market. The Journal of Real Estate Finance and Economics, 9(3), 177–192. https://doi.org/10.1007/BF01099271
Kopczuk, W., & Munroe, D. (2015). Mansion tax: The effect of transfer taxes on the residential real estate market. American Economic Journal-Economic Policy, 7(2), 214–257. https://doi.org/10.1257/pol.20130361
Kőszegi, B., & Rabin, M. (2006). A model of reference-dependent preferences. The Quarterly Journal of Economics, 121(4), 1133–1165. https://doi.org/10.1093/qje/121.4.1133
Kryzanowski, L., & Wu, Y. T. (2023). Signaling effects of recurrent list-price reductions on the likelihood of house sales. Journal of Financial Research, 46(1), 99–130. https://doi.org/10.1111/jfir.12308
Lamorgese, A. R., & Pellegrino, D. (2022). Loss aversion in housing appraisal: Evidence from Italian homeowners. Journal of Housing Economics, 56, Article 101826. https://doi.org/10.1016/j.jhe.2022.101826
Levy, D., Dong, Z., & Young, J. (2016). Unintended consequences: The use of property tax valuations as guide prices in Wellington, New Zealand. Housing Studies, 31(5), 578–597. https://doi.org/10.1080/02673037.2015.1105935
Li, J., & Wu, D. (2022). The price effect of drug price ceilings: Intended and unintended consequences. Management Science, 68(8), 5758–5777. https://doi.org/10.1287/mnsc.2021.4166
Loomes, G., & Sugden, R. (1982). Regret theory: An alternative theory of rational choice under uncertainty. The Economic Journal, 92(368), 805–824. https://doi.org/10.2307/2232669
Lubensky, D. (2017). A model of recommended retail prices. The RAND Journal of Economics, 48(2), 358–386. https://doi.org/10.1111/1756-2171.12179
Mense, A., Michelsen, C., & Kholodilin, K. A. (2023). Rent control, market segmentation, and misallocation: Causal evidence from a large-scale policy intervention. Journal of Urban Economics, 134, Article 103513. https://doi.org/10.1016/j.jue.2022.103513
Paraschiv, C., & Chenavaz, R. (2011). Sellers’ and buyers’ reference point dynamics in the housing market. Housing Studies, 26(3), 329–352. https://doi.org/10.1080/02673037.2011.542095
Podnar, K., Molj, B., & Golob, U. A. (2007). How reference pricing for pharmaceuticals can increase generic share of market: The Slovenian experience. Journal of Public Policy & Marketing, 26(1), 89–101. https://doi.org/10.1509/jppm.26.1.89
Puppe, C., & Rosenkranz, S. (2011). Why suggest non-binding retail prices? Economica, 78(310), 317–329. https://doi.org/10.1111/j.1468-0335.2009.00827.x
Slemrod, J., Weber, C., & Shan, H. (2017). The behavioral response to housing transfer taxes: Evidence from a notched change in DC policy. Journal of Urban Economics, 100, 137–153. https://doi.org/10.1016/j.jue.2017.05.005
Strack, P., & Viefers, P. (2019). Too proud to stop: Regret in dynamic decisions. Journal of the European Economic Association, 19(1), 165–199. https://doi.org/10.1093/jeea/jvz073
Tversky, A., & Kahneman, D. (1991). Loss aversion in riskless choice: A reference-dependent model. The Quarterly Journal of Economics 106(4), 1039–1061. https://doi.org/10.2307/2937956
Yavas, A., & Yang, S. (1995). The strategic role of listing price in marketing real estate: Theory and evidence. Real Estate Economics, 23(3), 347–368. https://doi.org/10.1111/1540-6229.00668
Zhang, Y. J., Tu, Y., & Deng, Y. H. (2024). Duration-dependent transaction tax effects on sellers and their behaviors. Real Estate Economics, 52(1), 140–183. https://doi.org/10.1111/1540-6229.12441
Zhou, T. Y., Clapp, J. M., & Lu-Andrews, R. (2021). Is the behavior of sellers with expected gains and losses relevant to cycles in house prices? Journal of Housing Economics, 52, Article 101750. https://doi.org/10.1016/j.jhe.2021.101750
Published
Issue
Section
Copyright
Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University.
License

This work is licensed under a Creative Commons Attribution 4.0 International License.