Creativity Studies
type: channel
description: Creativity Studies publishes original research on communication within the creative society, survey articles and conference reports. More information ...
publisher: Vilnius Gediminas Technical University
language: en
publication name: Creativity Studies
issn: 2345-0479
copyright: Authors who publish with this journal agree to the following terms that this article contains no violation of any existing copyright or other third party right or any material of a libelous, confidential, or otherwise unlawful nature, and that I will indemnify and keep indemnified the Editor and THE PUBLISHER against all claims and expenses (including legal costs and expenses) arising from any breach of this warranty and the other warranties on my behalf in this agreement; that I have obtained permission for and acknowledged the source of any illustrations, diagrams or other material included in the article of which I am not the copyright owner. on behalf of any co-authors, I agree to this work being published in Creativity Studies as Open Access, and licenced under a Creative Commons Licence, 4.0 https://creativecommons.org/licenses/by/4.0/legalcode. This licence allows for the fullest distribution and re-use of the work for the benefit of scholarly information. For authors that are not copyright owners in the work (for example government employees), please contact VILNIUS TECH to make alternative agreements.
items: Everyday creativity as a sociocultural value: stability, social divides, and cross-national variation in Europe
items: Knowledge society: a creative model for Ukrainian realities
items: Stimulating collective creativity in fashion small and medium enterprises: towards a resource-sensitive innovation model
items: Creative communication in English for specific purposes through multifaceted speaking in panel discussions
items: Enhancing creative professional competence in foreign language acquisition for future environmental designers in Ukraine: a systematic review
items: Rock subculture in Žilvinas Glušinskas’ photographs: building communal capital through creative documentary
items: Exploring creative behaviour in special education and nutrition teachers
items: The meaning of being a creative teacher through discovering
items: Developing creativity in preschool children with behavioural and/or emotional difficulties: experiences of teachers
items: Metaphor as a marker of creativity in digital visual art: aspect of socio-cultural communication
items: Enhancing reintegration of juvenile delinquents through creativity in art therapy
items: Creativity and artificial intelligence in design
items: Malicious creativity in Telegram’s (software) anti-vaccination ecosystem: profiling actors and early misinformation dynamics
items: Arts-based education to develop creativity in Lithuania: insights from public policy theories
items: Enhancing creativity and collaboration in data science: the impact of artificial intelligence-augmented brainstorming
items: A systematic literature review of organizational culture, creativity, and innovation: a bibliometric and theory development, context, characteristics, and methodology framework analysis
items: Creative thinking: immersive, interactive, and multisensory experiences
items: Assessing the creativity of Kazakhstan business students
items: Design thinking and quality management in architecture and design faculties: from accountability to empowerment and creativity
items: Transmedia storytelling: reinventing nostalgia and creative world building in ’90s Generation popular series
items: The creative processes in the cities: the case of Turkish literature
items: Creating a new brand name: a research with the case study method
items: The creativity of Iban sub-ethnic group of Dayak people community in maintaining and preserving customary forests in Sungai Utik Hamlet, Batu Lintang Village, Kapuas Hulu Regency, West Borneo
items: Contemplative concordance with creativity
items: Effectiveness of a mindfulness-based training program to improve creative self-efficacy among a sample of secondary school students
items: Creative communication in the socio-psychological context: driving and hindering factors of the acculturation of Ukrainian migrants
items: Creative learning at the university: how do pedagogy students assess their learning?
items: Dreaming, insomnia, and choreographic creativity of young female dancers: a cross-sectional preliminary study
items: The role of creative leadership in change management
items: Creativity of director’s solutions in Kyz-Zhibek play: colour, visual body movements, and their interaction

Everyday creativity as a sociocultural value: stability, social divides, and cross-national variation in Europe
type: item
description: This study examines everyday creativity as a sociocultural value orientation across European societies, conceptualizing creativity not only as an individual capacity but also as a culturally embedded framework. Drawing on longitudinal and comparative data from the European Social Survey, it investigates cross-national variation in the valuation of everyday creativity, its stability or change over time, and its sociodemographic structuring. The results reveal persistent cross-national differences in creativity values and the absence of a uniform temporal trend. Although everyday creativity is widely valued across Europe, the extent to which it is socially structured varies substantially between societies.
subject: Articles
  topic: section
subject: everyday creativity
  topic: keywords
subject: creative values
  topic: keywords
subject: cross-national comparison
  topic: keywords
subject: European Social Survey
  topic: keywords
subject: sociocultural context
  topic: keywords
creator: Aida Savicka
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-06-16
publication date: 2026-06-16
starting page: 348
ending page: 357
doi: 10.3846/cs.2026.25861

Knowledge society: a creative model for Ukrainian realities
type: item
description: The article analyzes the challenges and opportunities facing Ukrainian society in the context of global changes, and proposes approaches to forming an innovative environment capable of stimulating the development of human capital, creativity, and interdisciplinary interaction. The analysis shows that the concept of the knowledge society extends beyond the traditional understanding of the information society, emphasizing not only access to information but also the ability to comprehend, transform, and creatively apply it. The knowledge society is viewed as a conceptual model of social structure in which knowledge, information, and intellectual capital act as the key resources for development, power, and prosperity. The article proposes a creative model of the knowledge society, the functioning of which is based on the principles of openness, inclusivity, ethics, innovativeness, continuous learning, and others. It is substantiated that the foundation of the knowledge society is formed by educational and scientific institutions, technologies, human potential, and social processes.
subject: Articles
  topic: section
subject: creativity
  topic: keywords
subject: digitalization
  topic: keywords
subject: education
  topic: keywords
subject: globality of development
  topic: keywords
subject: inclusivity
  topic: keywords
subject: innovation
  topic: keywords
subject: knowledge
  topic: keywords
subject: knowledge society
  topic: keywords
creator: Оleksandr Dzоban
creator: Oleg Danilyan
creator: Olha Vysotska
creator: Yurii Kalynovskyi
creator: Svitlana Korniienko
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-06-02
publication date: 2026-06-02
starting page: 315
ending page: 324
doi: 10.3846/cs.2026.25054

Stimulating collective creativity in fashion small and medium enterprises: towards a resource-sensitive innovation model
type: item
description: Creativity is an essential factor for the success of the fashion industry, but small and medium enterprises often face significant barriers when it comes to systematically developing innovation. Unlike major companies, small businesses do not have dedicated research and development infrastructure and are therefore highly dependent on collaborative and resource-efficient processes. This article discusses the gap in existing systems and proposes a conceptual model to stimulate collective creativity that is adapted to the realities of fashion small and medium enterprises. The model emphasizes resource sensitivity, less formalized management, and measurable results, including product novelty, go-to-market time, and customer engagement. By treating creativity as a collective capability, this study contributes both to theoretical insights into small and medium enterprises innovation processes and to practical guidelines for fashion industry practitioners seeking to increase competitiveness. The study concludes with recommendations for managers, policymakers, and future research on the applicability of the creativity model.
subject: Articles
  topic: section
subject: co-creation
  topic: keywords
subject: collective creativity
  topic: keywords
subject: design thinking
  topic: keywords
subject: fashion small and medium enterprises
  topic: keywords
subject: innovation
  topic: keywords
subject: open innovation
  topic: keywords
creator: Rolandas Strazdas
creator: Jūratė Černevičiūtė
creator: Rūta Banelienė
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-05-05
publication date: 2026-05-05
starting page: 289
ending page: 299
doi: 10.3846/cs.2026.25105

Creative communication in English for specific purposes through multifaceted speaking in panel discussions
type: item
description: In English for specific purposes, students need to manage dialogue as well as prepared delivery; yet, classroom speaking tasks often underemphasize how prepared language is extended into co-constructed interaction. This study examines how a panel discussion format, taught as an extension of preparation, fosters speaking, defined as the coordinated use of planned contributions, reasoning, audience alignment, and collaborative synthesis. The study was conducted at Vilnius Gediminas Technical University, Lithuania, with 68 undergraduates in creative programmes. The intervention consisted of preparation with explicit language aims, a peer-moderated panel with audience questions, and a structured debrief. Evidence was collected through a Mentimeter survey. Results indicate increased confidence in discussion, faster retrieval of discipline-specific vocabulary, turn-taking, and readiness to move beyond rehearsed material. The contribution lies in operationalizing multifaceted speaking as an interactional route to creative communication within English for specific purposes through a repeatable panel design with transfer to pitches, critiques, and short presentations.
subject: Articles
  topic: section
subject: creative communication
  topic: keywords
subject: discipline-specific vocabulary
  topic: keywords
subject: English for specific purposes
  topic: keywords
subject: interactional competence
  topic: keywords
subject: multifaceted speaking
  topic: keywords
subject: panel discussion
  topic: keywords
creator: Elena Piurko
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-03-26
publication date: 2026-03-26
starting page: 202
ending page: 210
doi: 10.3846/cs.2026.24678

Enhancing creative professional competence in foreign language acquisition for future environmental designers in Ukraine: a systematic review
type: item
description: This comprehensive study investigates the development of creative professional competence in foreign language among students enrolled in Ukraine’s Environmental Design educational programmes. Drawing on survey data from 226 participants, the research highlights the growing recognition of the role of English language proficiency in equipping future environmental designers for global, interdisciplinary practice. The findings reveal that while a majority of students appreciate the importance of such competence, significant gaps remain in curriculum structure, resource accessibility, and instructional design. In particular, students report insufficient instructional hours and a lack of integration of authentic, profession-specific English materials – challenges that hinder the acquisition of specialized communicative skills. The study emphasizes that foreign language education must go beyond basic instruction and instead be embedded within real-world, design-related contexts. It advocates for the adoption of content and language integrated learning approaches, using debates, discussions, and design-based tasks to foster creativity, linguistic fluency, and intercultural competence. The dual use of English – both in scientific (designer-to-designer) and conversational (designer-to-client) registers – demands a curriculum that addresses both academic and practical communication needs. Therefore, the research calls for strategic reforms, including curriculum realignment, increased exposure to authentic materials, faculty training in English for specific purposes, and the integration of project-based and blended learning. Thus, creative professional competence in foreign language is not a supplementary skill but a foundational one – essential for enabling designers to express innovation, collaborate globally, and adapt in a dynamic professional landscape. Systemic institutional support may find benefit from to realize these educational goals and prepare designers for 21st ce…
subject: Articles
  topic: section
subject: creative professional competence
  topic: keywords
subject: environmental design
  topic: keywords
subject: environmental designers
  topic: keywords
subject: foreign language
  topic: keywords
subject: language skills
  topic: keywords
subject: students
  topic: keywords
creator: Hanna Shayner
creator: Oksana Isayeva
creator: Nataliya Mukan
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-01-26
publication date: 2026-01-26
starting page: 38
ending page: 50
doi: 10.3846/cs.2026.23392

Rock subculture in Žilvinas Glušinskas’ photographs: building communal capital through creative documentary
type: item
description: The historical background of the rock subculture’s political engagement and cultural relevance in Lithuania, along with photography’s role in shaping and establishing society’s collective identity, suggests that the study of contemporary photography related to this subculture may offer insights into broader societal developments and photography’s function within them. Building on this premise, the article explores Žilvinas Glušinskas’ photography series The Bash at Mekanikas’ Fazenda (orig. in Lithuanian (irregular language use with jargon): Tūsas pas Mekaniką fazendoje, 2019–2024) with the aim of defining how photography represents and shapes a specific rock subculture community and its connection to wider society today. To address this, the study analyses the documentary, artistic and cultural aspects of Glušinskas’ works, as well as the different contexts and media through which they are disseminated. The research is based on sociologist Sarah Thornton’s notion of subcultural capital, which in turn stems from the concept of cultural capital defined by sociologist Pierre Bourdieu. The article concludes with a statement that creativity in photography, combined with its documentary value and the dissemination of photographs through mass and micro media, becomes a tool for generating communal capital – a symbolic meaning shared by a group of people, binding them into a community in a diverse and fragmented society.
subject: Articles
  topic: section
subject: creativity in subcultures
  topic: keywords
subject: Lithuanian photography
  topic: keywords
subject: photography
  topic: keywords
subject: rock
  topic: keywords
subject: subculture
  topic: keywords
subject: Žilvinas Glušinskas
  topic: keywords
creator: Tomas Pabedinskas
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-01-14
publication date: 2026-01-14
starting page: 14
ending page: 24
doi: 10.3846/cs.2026.24521

Exploring creative behaviour in special education and nutrition teachers
type: item
description: This study aimed to assess the level of creative behaviour among special education and nutrition teachers in Abu Dhabi, United Arab Emirates, with a focus on how gender, experience, and specialization influence creativity. The sample included 144 teachers (male and female) from schools under the Ministry of Education (United Arab Emirates), with a validated questionnaire developed by the researchers to measure creative behaviour. The findings indicated that the overall level of creative behaviour was moderate, with significant differences favoring female teachers. Nutrition teachers exhibited higher levels of creative behaviour compared to their special education counterparts. Based on these findings, the study recommends the development of targeted training programmes that enhance critical thinking, problem-solving, and adaptive change management skills to foster creativity among educators.
subject: Articles
  topic: section
subject: creative behaviour
  topic: keywords
subject: creativity
  topic: keywords
subject: nutrition teachers
  topic: keywords
subject: special education teachers
  topic: keywords
subject: United Arab Emirates
  topic: keywords
creator: Jamal H. Abu-Attiyeh
creator: Khawlah M. Al-Tkhayneh
creator: Ziyad Ellala
creator: Balkees Abuawad
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-04-30
publication date: 2026-04-30
starting page: 279
ending page: 288
doi: 10.3846/cs.2026.23105

The meaning of being a creative teacher through discovering
type: item
description: The research problem relates to the lack of research in terms of perceiving the meaning of being a creative teacher. The study aimed to highlight the phenomenological structure meaning of being a creative teacher. The methodology was based on the approach of integral phenomenology. A total of 26 interviews were obtained. Data were collected via semi-structured interviews and analyzed by integrating approaches of practical and epistemological phenomenologies. Findings showed that for teachers the core component in the phenomenological meaning of being a creative teacher was discovering. The conclusions summarized that discovering within the phenomenological structure of being a creative teacher involves pursuing, updating, engaging, being spontaneous, and experimenting.
subject: Articles
  topic: section
subject: creative teacher
  topic: keywords
subject: discovering
  topic: keywords
subject: integrative phenomenology
  topic: keywords
subject: interview
  topic: keywords
subject: school
  topic: keywords
subject: student
  topic: keywords
creator: Vilma Žydžiūnaitė
creator: Valentinas Butanavičius
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-03-05
publication date: 2026-03-05
starting page: 142
ending page: 149
doi: 10.3846/cs.2026.23072

Developing creativity in preschool children with behavioural and/or emotional difficulties: experiences of teachers
type: item
description: One of the fundamental goals of education is to recognise a child’s creative abilities and to create conditions for acquiring and expanding these competences. The success of education of children with behavioural and/or emotional difficulties highly depends on the education system’s ability to provide inclusive, high-quality education and services, as well as create an environment that meets the individual needs of each learner. It is relevant to find positive attitudes within the educational community, teachers’ willingness to work, and the ways to develop creativity in children with behavioural and/or emotional difficulties. This article explores teachers’ experiences of creativity development for preschool children with behavioural and/or emotional difficulties. The research method employed was semi-structured interviews with eight preschool teachers who have experience working with children with behavioural and/or emotional difficulties. The findings of the study have revealed that important factors in the education of children include: a creative teacher, democratic relationships among the participants in the educational process, a safe environment, and motivating the child to be creative; barriers to creativity are related to the child’s lack of self-confidence and negative reactions or criticism from adults; creativity of preschool children with behavioural and/or emotional difficulties is most stimulated by providing support, respect, encouragement, and privacy; the most frequent ways of fostering creativity in preschool children are through the activities of art, music, dance, drawing, etc. The results of the study are important in the context of inclusive education and point to directions for further research on the possibilities of creativity development.
subject: Articles
  topic: section
subject: behavioural and/or emotional difficulties
  topic: keywords
subject: creativity
  topic: keywords
subject: education
  topic: keywords
subject: inclusion
  topic: keywords
subject: preschool children
  topic: keywords
subject: preschool education teachers
  topic: keywords
creator: Rasa Braslauskienė
creator: Reda Jacynė
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-01-27
publication date: 2026-01-27
starting page: 66
ending page: 79
doi: 10.3846/cs.2026.22895

Metaphor as a marker of creativity in digital visual art: aspect of socio-cultural communication
type: item
description: This article investigates metaphor as a key element of creative digital visual art within the context of Kazakhstan’s contemporary art scene. The authors analyse the role of metaphor in shaping the aesthetic and communicative potential of works by Kazakhstani digital artists, focusing on materials shared on social media platforms. Special attention is given to metaphors rooted in national cultural codes, such as the yurt, camel, traditional Kazakh attire, and other symbols, and their diverse interpretations. The author highlight that creative metaphorical thinking becomes particularly active during periods of civic engagement. The yurt, for instance, serves as a metaphorical image that unveils meanings related to national identity, historical heritage, and the future development of Kazakh society. Metaphor functions as an indicator of effective large-scale communication, involving audiences in co-creation and interpretation of significant phenomena, including natural disasters and social tragedies. In this context, metaphor contributes to the interactivity of digital art. The article also emphasizes the importance of social media as a platform for sharing works with vivid metaphorical imagery and discusses the interdependence of financial support, technological innovation, and the qualitative growth of creative digital visual art.
subject: Articles
  topic: section
subject: creativity
  topic: keywords
subject: digital visual art
  topic: keywords
subject: interactivity
  topic: keywords
subject: Kazakhstani art
  topic: keywords
subject: national identity
  topic: keywords
subject: metaphor
  topic: keywords
subject: visual culture
  topic: keywords
subject: social media
  topic: keywords
creator: Balzhan Nurbossynova
creator: Gulnara Saitova
creator: Maia Tchitchileishvili
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-03-02
publication date: 2026-03-02
starting page: 117
ending page: 131
doi: 10.3846/cs.2026.22931

Enhancing reintegration of juvenile delinquents through creativity in art therapy
type: item
description: For juvenile offenders, engaging in creative activities supports adaptation to their particular life situation by diverting attention from existing difficulties, contributing to a gradual stabilisation of the emotional system and making less salient feelings of isolation. In this study, we will look at the possibilities of art therapy for juvenile offenders and its positive effects, focusing on visual arts. We explore the conceptual background of the topic, examine the positive effects of these activities, and present important practical initiatives. Based on the findings of the literature and the initiatives studied, the positive outcomes of art therapy are wide-ranging, not only contributing to the development of specific skills, but also facilitating emotional expression and increasing self-esteem. For individuals who have lower communication skills, lower self-esteem, and poorer academic performance, art therapy programmes can be particularly beneficial and provide opportunities for learning and development. The literatures confirm that it is an excellent tool for preventing secondary desistance, so it is not only in the interest of the young people concerned, but also of society as a whole to support these programmes.
subject: Articles
  topic: section
subject: art therapy
  topic: keywords
subject: imprisonment
  topic: keywords
subject: juveniles
  topic: keywords
subject: reintegration
  topic: keywords
subject: skills
  topic: keywords
subject: youth delinquents
  topic: keywords
creator: Márta Miklósi
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-01-21
publication date: 2026-01-21
starting page: 25
ending page: 37
doi: 10.3846/cs.2026.22456

Creativity and artificial intelligence in design
type: item
description: This article examines the evolving relationship between creativity and artificial intelligence in design by analysing how artificial intelligence tools influence creative work within designer-led processes across design domains. A semi-systematic literature review of 67 studies maps artificial intelligence contributions to idea generation, decision-making, and conceptual exploration across stages of the design process. Findings inform a functional taxonomy grouping tools by creative support roles, stimulus generation, optimisation, evaluation, and hybrid workflow support, prioritising situated use over technological typologies. Recurring challenges include dependence on automated outputs, interface-driven shifts in ideation strategies and reduced diversity of exploration. The taxonomy enables assessment of how artificial intelligence contributes to ideation and refinement, informing research, education, and professional practice concerned with exploratory breadth, diversity, and workflow efficiency.
subject: Articles
  topic: section
subject: design process
  topic: keywords
subject: ethical considerations in artificial intelligence
  topic: keywords
subject: generative artificial intelligence
  topic: keywords
subject: human–artificial intelligence collaboration
  topic: keywords
subject: non-generative artificial intelligence
  topic: keywords
creator: Juan Carlos Quiñones-Gómez
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 150
ending page: 159
doi: 10.3846/cs.2026.22376

Malicious creativity in Telegram’s (software) anti-vaccination ecosystem: profiling actors and early misinformation dynamics
type: item
description: This study examines methodological challenges in collecting and analysing misinformation on Telegram (software) and develops a platform-sensitive conceptual framework for identifying malicious actors. Addressing gaps in existing research, the framework accounts for Telegram’s distinctive features, including limited moderation, privacy affordances, and channel-based dissemination. The study combines a structured literature review with the development and empirical testing of a four-dimensional framework encompassing creators, message content, target victims, and social context. The framework is applied to the anti-vaccination ecosystem on Telegram using a dataset of 7550 messages collected from 151 public channels and manually annotated. The results demonstrate both the analytical value of structured content-based approaches and their limitations in attributing malicious activity without behavioural and network-level data.
subject: Articles
  topic: section
subject: anti-vaccination movement
  topic: keywords
subject: data collection approached
  topic: keywords
subject: malevolent creativity
  topic: keywords
subject: misinformation
  topic: keywords
subject: Telegram (software) platform
  topic: keywords
creator: Aelita Skaržauskienė
creator: Monika Mačiulienė
creator: Gintarė Gulevičiūtė
creator: Asta Zelenkauskaitė
creator: Aistė Diržytė
creator: Sergio D'Antonio Maceiras
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-03-05
publication date: 2026-03-05
starting page: 132
ending page: 141
doi: 10.3846/cs.2026.22247

Arts-based education to develop creativity in Lithuania: insights from public policy theories
type: item
description: This study is a critical overview of the Lithuanian system of arts-based education, which provides conditions for the development of creativity in children and young people. The aim of the study is to provide an analysis of the ongoing transformations, changes, and tensions that are emerging in the field of an arts-based education in Lithuania. The authors analyze the particular case of arts-based education with reference to several theoretical public policy frameworks. Insights gained from the historical institutionalist approach illuminate the path dependency that favors institutionalized, centralized, elitist forms of traditional arts-based education, such as music and fine art schools. This system maintains centralized funding that allocates money from national and local authorities to long-established institutions of arts-based education. The punctuated equilibrium framework developed by Baumgartner and Jones (1993) in their book Agendas and Instability in American Politics has highlighted the reform of the national curriculum, the neoliberal education policies, the diversification of providers and services, the increased emphasis on client choice and their financial participation, administrative and fiscal decentralization with the introduction of student baskets in general, non-formal and higher education as turning points, and critical junctures that fundamentally changed the entire structure of the education system in Lithuania. Based on the multiple streams framework developed by John W. Kingdon in his book Agendas, Alternatives, and Public Policies (originally published in 1984), the analysis revealed that the Lithuanian arts-based education system has unfortunately not gained new momentum but rather operates under the influence of general education and cultural policy decisions. The advocacy coalition framework developed by Paul A. Sabatier and Hank C. Jenkins-Smith in their book Policy Change and Learning: An Advocacy Coalition Approach revealed how het…
subject: Articles
  topic: section
subject: advocacy coalition framework
  topic: keywords
subject: arts education
  topic: keywords
subject: arts-based education
  topic: keywords
subject: creativity development
  topic: keywords
subject: formal education
  topic: keywords
subject: historical institutionalism
  topic: keywords
subject: multiple streams framework
  topic: keywords
subject: neoliberalism
  topic: keywords
subject: non-formal education
  topic: keywords
subject: public policy reform
  topic: keywords
subject: punctuated equilibrium framework
  topic: keywords
creator: Natalija Mažeikienė
creator: Lina Kaminskienė
creator: Leta Dromantienė
creator: Ilona Tandzegolskienė-Bielaglovė
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-02-13
publication date: 2026-02-13
starting page: 80
ending page: 104
doi: 10.3846/cs.2026.22115

Enhancing creativity and collaboration in data science: the impact of artificial intelligence-augmented brainstorming
type: item
description: As artificial intelligence continues to permeate various aspects of creativity, its influence on data science expands, especially in situations where innovative thinking is essential for interpreting complex data and generating actionable insights. This study examines how ChatGPT, a generative artificial intelligence tool, impacts brainstorming dynamics among data science students. Utilizing a mixed-method approach, we investigate the effects of artificial intelligence augmentation on participants’ satisfaction, as well as the social and cognitive dimensions of brainstorming. Our findings show that artificial intelligence-assisted group sessions significantly boost self-perceived creativity and satisfaction compared to traditional group and nominal individual techniques, particularly benefiting individuals with social low-anxiety. However, artificial intelligence-assisted sessions showed a tendency towards free-riding, with participants relying more on artificial intelligence than their peers for idea generation. This study highlights the need for strategies to mitigate free-riding and ensure balanced contributions in human–artificial intelligence collaborations. The implications of these findings are profound for designing effective brainstorming sessions in educational and corporate environments, suggesting that artificial intelligence, when thoughtfully integrated, can significantly enhance creativity and collaborative efforts.
subject: Articles
  topic: section
subject: artificial intelligence-augmented brainstorming
  topic: keywords
subject: collaborative creativity
  topic: keywords
subject: design thinking in data science
  topic: keywords
subject: free-riding in hybrid teams
  topic: keywords
subject: generative artificial intelligence
  topic: keywords
subject: human–artificial intelligence collaboration
  topic: keywords
creator: Antonina Filatova
creator: Guilherme Victorino
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-03-19
publication date: 2026-03-19
starting page: 160
ending page: 186
doi: 10.3846/cs.2026.22135

A systematic literature review of organizational culture, creativity, and innovation: a bibliometric and theory development, context, characteristics, and methodology framework analysis
type: item
description: In the last three decades, organizational culture, creativity, innovation, and their relation have taken the interest of scholars; a growing body of knowledge is gathering around organizational creativity and innovation performance. The purpose of this paper is to present the main findings from a systematic review of 140 papers directly related to organizational culture, creativity, and innovation performance, conducted through a bibliometric approach using VOSviewer. Additionally, a theory–context–characteristics–methodology approach was used to identify potential research gaps and suggest future research in these areas. This work highlights the scope for future directions, which could be very important to deepen further the research work by offering multidisciplinary research, combined research methodology and eventually raising the need to explore new theories arising from the further understanding of the mentioned fields. A comprehensive literature search was performed from reputable databases and publishers, such as Emerald Group Publishing, Elsevier, Taylor & Francis, JSTOR, Springer Publishing, Wiley, Sage Publishing, Scopus, Web of Science, EBSCO Information Services, covering a time span of 40 years (from year 1983 to 2023). The keywords organizational culture, organizational creativity, innovation performance, the synonyms, and their combinations using or/and were adopted. An extensive list of articles was generated from this process. Only articles with more than 100 citations were retained for further consideration, implied as a qualitative criterion. To ensure the relevance of the selected literature, the titles and abstracts of the identified articles were initially reviewed manually. Articles that lacked essential data or were unrelated to the primary research focus were excluded. Based on these criteria, 167 articles were selected. Following a full-text review, a final set of 140 articles was included for detailed analysis. Bibliometric analysis was u…
subject: Articles
  topic: section
subject: bibliometric analysis
  topic: keywords
subject: creativity
  topic: keywords
subject: innovation
  topic: keywords
subject: organizational culture
  topic: keywords
subject: systematic review
  topic: keywords
subject: theory–context–characteristics–methodology framework
  topic: keywords
creator: Ada Bici
creator: Mimoza Kasimati
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-04-16
publication date: 2026-04-16
starting page: 211
ending page: 239
doi: 10.3846/cs.2026.22015

Creative thinking: immersive, interactive, and multisensory experiences
type: item
description: Virtual reality is a technology widely employed in cognitive science, aimed at studying human behavior and cognition. In recent years, virtual environments have been applied to investigate human creative process, focusing on divergent thinking. Along this line of research, our study addresses the immersive, interactive, and multisensory aspects of virtual reality technologies to enhance individuals’ creative thinking. We tested a sample of N = 60 participants, using positive (N = 20), negative (N = 20), and neutral (N = 20) auditory stimulation within an interactive virtual environment, in order to test possible change in divergent and associative thinking. Our findings provide a first piece of evidence that immersive, interactive, and multisensory experiences enhance human creative thinking, particularly using positive auditory stimulations.
subject: Articles
  topic: section
subject: creativity
  topic: keywords
subject: divergent thinking
  topic: keywords
subject: multisensory experience
  topic: keywords
subject: rebus puzzle task
  topic: keywords
subject: remote associates test
  topic: keywords
subject: virtual reality
  topic: keywords
creator: Chiara Lucifora
creator: Aldo Gangemi
creator: Claudia Scorolli
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-05-13
publication date: 2026-05-13
starting page: 300
ending page: 314
doi: 10.3846/cs.2026.21861

Assessing the creativity of Kazakhstan business students
type: item
description: Creativity is vital in business and even to prospective entrepreneurs because it facilitates innovative problem-solving and supports business people in finding distinctive solutions to challenges by offering a competitive edge and boosting productivity. However, the development of creativity among students with the support of formal education still needs more attention and is an under-researched topic in this part of the world. The researchers identified a median level of creative dexterities among Kazakhstan business students with their authentic assessment criterion, which ignited the authors’ curiosity in initiating the current research. The core purpose of the study is to assess the creativity tendencies of Kazakhstan’s business students from both undergraduate and graduate disciplines and to offer a pragmatic indication of how demographic variables (gender, age, and education) influence creativity tendencies. The researchers administered the Kaufman domains of creativity scale to measure the creative levels of Kazakhstan students by taking a sample of 300 and expanding a stratified and random sampling method after checking the reliability and validity using McDonald’s omega and Bartlett’s tests. The data gleaned from the subjects was reviewed and coded using RStudio and Microsoft Excel. Then, the factor extraction method and the dimensionality reduction technique of principal component analysis were used to analyze the data. The selected hypotheses were tested using Cochran’s Q test to validate the five hypotheses. The crucial findings are that creativity tendencies are more significant and influenced based on the age and category of the respondents. There is no substantial influence on acquiring creativity because of gender. An impressive 88 percent of Kazakhstan business students accepted that higher education institutions’ pedagogical business course curricula improve creativity, innovation, and research skills. The significant limitation of the study is tha…
subject: Articles
  topic: section
subject: business students
  topic: keywords
subject: Cochran’s Q test
  topic: keywords
subject: creativity
  topic: keywords
subject: Kazakhstan
  topic: keywords
subject: McDonald’s omega and Bartlett’s tests
  topic: keywords
subject: measurement
  topic: keywords
subject: principal component analysis
  topic: keywords
creator: Rajasekhara Mouly Potluri
creator: Alima Dostiyarova
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-04-27
publication date: 2026-04-27
starting page: 250
ending page: 266
doi: 10.3846/cs.2026.21600

Design thinking and quality management in architecture and design faculties: from accountability to empowerment and creativity
type: item
description: This research aims at enabling and developing quality management in art and design faculties through the understanding of the relationship between quality management and the systems of design thinking. Moving away from merely achieving quality standards to integrating administrative work and creativity in meeting these standards. The research culminated in the creation of an equation that elucidates the incorporation of quality management into the structure of design thinking, emphasizing recurring thematic elements. These themes are rooted in the foundational principle of continuous improvement in efficiency and effectiveness, underscoring the central role of human involvement in planning, implementation, and development processes. The overarching objective is to attain optimal effectiveness through proactive participation and collaborative initiatives. This highlights the necessity of conducting multiple applied research studies to promote and validate this paradigm within higher education institutions.
subject: Articles
  topic: section
subject: administrative creativity
  topic: keywords
subject: art and design
  topic: keywords
subject: design thinking
  topic: keywords
subject: higher education
  topic: keywords
subject: quality management
  topic: keywords
subject: total quality management
  topic: keywords
creator: Hanan Muneer Al Sheikh
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-01-27
publication date: 2026-01-27
starting page: 51
ending page: 65
doi: 10.3846/cs.2026.19899

Transmedia storytelling: reinventing nostalgia and creative world building in ’90s Generation popular series
type: item
description: The ’90s Generation (in Indonesian: Generasi 90an, 2013) by Marchella FP series is a popular collection of books and transmedia products that utilize transmedia storytelling strategies. These products encompass the visual culture of nostalgia from the Indonesian 1990s Generation, employing fluxus visualization techniques and pop art illustrations. This study explores the practical application of transmedia storytelling strategies in reinventing nostalgia and creative world building within the ’90s Generation popular series. The findings reveal three key aspects of the praxis: 1) the particularization and parallelization of the storyworlds in the ’90s Generation series; 2) character immobility transitions in colossal inventory; 3) the escapism pseudo-compartment and remedial audiences to attract larger and more diverse audiences and comprehensive capitals.
subject: Articles
  topic: section
subject: ’90s Generation
  topic: keywords
subject: creative world building
  topic: keywords
subject: creativity
  topic: keywords
subject: nostalgia
  topic: keywords
subject: reinvention
  topic: keywords
subject: transmedia storytelling
  topic: keywords
creator: Florens Debora Patricia
creator: Faruk HT
creator: Ratna Noviani
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-04-29
publication date: 2026-04-29
starting page: 267
ending page: 278
doi: 10.3846/cs.2026.19742

The creative processes in the cities: the case of Turkish literature
type: item
description: Utilizing a four-stage model of the creative process, this article explores the creative process of experiencing and representing the city in a selection of modern Turkish literature and illuminates how the creative process aligns with and informs writings on the Turkish city. The analysis is focused on the inspiration, dreaming, reflecting, and imagining procedures of the creative process incumbent upon writing the Turkish city; concepts that condition stages of creativity. This paper’s approach is in significant part a response to the theoretical problem of how the author situates the Turkish city, particularly regarding the capital Ankara, that is understood in the context of singularity and Istanbul, that is situated within a multiplicity of realities. This Ankara–Istanbul relationship is further referenced in the context of a discourse that is centered on the novel idea of an intersection of four tracts or a double chiasm. Several writers are referenced, especially the Turkish authors Ahmet Hamdi Tanpınar, Elif Shafak, and Orhan Pamuk.
subject: Articles
  topic: section
subject: Ahmet Hamdi Tanpınar
  topic: keywords
subject: creative process
  topic: keywords
subject: Elif Shafak
  topic: keywords
subject: Orhan Pamuk
  topic: keywords
subject: Turkish cities
  topic: keywords
creator: Leonard Stone
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-11-06
publication date: 2025-11-06
starting page: 650
ending page: 662
doi: 10.3846/cs.2025.19566

Creating a new brand name: a research with the case study method
type: item
description: With the rapid growth of the fast-food restaurant sector in Azerbaijan, the number of domestic and international enterprises is increasing. With this, the brand name becomes very important. Based on this, the purpose of the study is to create brand names for new fast-food restaurants. The study is qualitative research and was analysed by case method. As a result of the study, brand names were suggested by participants, and these brand names were analysed. Suggested brand names were classified before being analysed. Brand names classified in 7 groups as creative, national, fast, delicious, local, global, and competitive were then analysed. Among the brand names suggested by the participants, the most suitable were for the creative concept. Brand names with the meaning national suggested by the participants in both cases are among the most recommended. When evaluated in general, a total of 118 brand names have been suggested, and among these names, more suggested names are suitable for the words national, creative, local, delicious, global, food, and fast. The rapid development of the fast-food sector in Azerbaijan and the interest of both local and global companies in this sector create a need for new brand names. In this respect, it is thought that the article will contribute to the academic literature and practitioners.
subject: Articles
  topic: section
subject: brand naming
  topic: keywords
subject: brand strategy
  topic: keywords
subject: branding
  topic: keywords
subject: case study
  topic: keywords
subject: creativity
  topic: keywords
subject: fast food
  topic: keywords
creator: Bahman Huseynli
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-11-14
publication date: 2025-11-14
starting page: 663
ending page: 686
doi: 10.3846/cs.2025.19523

The creativity of Iban sub-ethnic group of Dayak people community in maintaining and preserving customary forests in Sungai Utik Hamlet, Batu Lintang Village, Kapuas Hulu Regency, West Borneo
type: item
description: This study aims to analyze the creativity of the Iban sub-ethnic group of Dayak people community in Sungai Utik Hamlet, Batu Lintang Village, Kapuas Hulu Regency, West Borneo, in maintaining and preserving customary forests from the perspective of Earth ethics theory and Weberian social actions. The research model used community-based participatory research which consists of four phases, namely: 1) building basic principles and concepts of the research; 2) research planning; 3) information collection and analysis; and 4) action on findings. The results of the research showed that the community has creativity in managing customary forests, by communities while maintaining integrity, stability, and beauty. The motives for social actions to preserve customary forests were viewed from Max Weber’s theory, namely: 1) traditional actions – communities want to preserve customary forests for generations; 2) effective actions – customary forests were believed to be blood, breath, and considered as the father and mother of the community; 3) instrumental rationality – it can be seen that the central, regional, and traditional heads and Iban sub-ethnic group of Dayak people community strongly support the process of implementing customary forest management traditions; and 4) rationality of values – indigenous peoples had obtained an example of knowledge of integrity, stability, and beauty in customary forest management from their ancestors. Research findings show that the Iban sub-ethnic group of Dayak people community has a genius local concept in customary forest management. Knowledge and values applied in the creativity of customary forest management become an example of life values that are very meaningful and useful for indigenous peoples in understanding forest ecology. Future research still needs to increase creativity in customary forest management.
subject: Articles
  topic: section
subject: customary forests
  topic: keywords
subject: Earth ethics
  topic: keywords
subject: Iban sub-ethnic group of Dayak people community
  topic: keywords
subject: indigenous peoples
  topic: keywords
subject: social action
  topic: keywords
creator: Saiful Bahri
creator: Emi Tipuk Lestari
creator: Nawawi Nawawi
creator: Paiman Paiman
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-12-12
publication date: 2025-12-12
starting page: 698
ending page: 711
doi: 10.3846/cs.2025.19186

Contemplative concordance with creativity
type: item
description: The paper takes cudgels against the view that contemplative practices are not conducive for creativity. Since contemplative practices often require discipline and controlling the tendency of mind to wander from one thought to another, the received wisdom often militates against giving any place for contemplative practices in nurturing creativity. At the same time there are studies indicating how practices such mindfulness enhance creativity. This paper argues that this paradox concerning the relationship between contemplative approaches and creativity can be resolved by looking into the role that open attention and passivity play in facilitating creativity. Engaging in non-judgmental open attention can be conducive for nurturing the beneficial aspects of mind wandering. The paper concludes by suggesting that making our attention more in the open, receptive mode can nurture, what is called, the creative mode of life.
subject: Articles
  topic: section
subject: contemplative traditions
  topic: keywords
subject: creativity
  topic: keywords
subject: leisure
  topic: keywords
subject: open attention
  topic: keywords
subject: passivity
  topic: keywords
creator: Hari V. Narayanan
creator: Jayprakash Show
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-02-20
publication date: 2026-02-20
starting page: 105
ending page: 116
doi: 10.3846/cs.2026.18553

Effectiveness of a mindfulness-based training program to improve creative self-efficacy among a sample of secondary school students
type: item
description: To motivating creativity among students, creative self-efficacy is one of the most important indicators, as it refers to individuals’ beliefs about their creative abilities, their motivation towards creativity, and possession of the necessary knowledge for creativity. The main objective of this study is to identify the effectiveness of a training program based on mindfulness, in improving creative self-efficacy. 30 eighth grade students, experimental and control groups included 15 students. The training program experimental group received a training program of 13 sessions, while the control group was not included. Assessment using the creative self-efficacy scale showed that the experimental group students scored higher on the creative self-efficacy table and its subscales than the students in the control group, and showed a positive effect of the mindfulness-based training program in improving creative self-efficacy among a group of secondary school students.
subject: Articles
  topic: section
subject: creative self-efficacy
  topic: keywords
subject: mindfulness
  topic: keywords
subject: secondary school
  topic: keywords
subject: self-efficacy
  topic: keywords
subject: training program
  topic: keywords
creator: Ahmad M. Mahasneh
creator: Ahmad M. Gazo
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-12-12
publication date: 2025-12-12
starting page: 687
ending page: 697
doi: 10.3846/cs.2025.17474

Creative communication in the socio-psychological context: driving and hindering factors of the acculturation of Ukrainian migrants
type: item
description: This study explores the economic acculturation of Ukrainian migrants through the lens of psychological, communicative, and contextual factors. In this study, we investigate the challenges, hindering factors and psychological drivers affecting employment and self-employment outcomes abroad. Based on 36 semi-structured interviews conducted across nine host countries. The findings reveal shared difficulties such as language barriers, bureaucratic complexity, and gender differences in adaptation experiences. While men more frequently pursued entrepreneurship, women reported greater emotional and situational barriers to employment. Successful economic integration was associated with internal factors such as motivation, perseverance, and communication skills, alongside external supports such as family and institutional assistance. Communication and creativity emerged as key resources for resilience. The study contributes by bridging the gap between economic participation and psychological adaptation in forced migration contexts and offers a foundation for future quantitative research on migrant acculturation processes.
subject: Articles
  topic: section
subject: acculturation
  topic: keywords
subject: communication
  topic: keywords
subject: creativity
  topic: keywords
subject: economic acculturation
  topic: keywords
subject: migrants
  topic: keywords
subject: psychological factors
  topic: keywords
creator: Kristina Kovaitė
creator: Mariia Kononets
creator: Olena Vynoslavska
creator: Paulius Šūmakaris
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-05-29
publication date: 2025-05-29
starting page: 282
ending page: 300
doi: 10.3846/cs.2025.23273

Creative learning at the university: how do pedagogy students assess their learning?
type: item
description: Pedagogy students’ assessment of their own learning allows for a better understanding of how creative learning is implemented during university studies. 143 university students of pedagogical studies participated in the questionnaire survey. The research revealed the academic and personal development of students and their progress: students acquire sufficient knowledge and successfully assimilate it; they are aware of the development of their creativity and skills; the students’ strong point is the social and emotional competence. Challenges to creative learning emerged: students still lack the ability to motivate themselves; they do not sufficiently understand the interconnections between individual course units; students are not yet active enough participants in the educational process. Senior students assessed their creative learning better than junior students.
subject: Articles
  topic: section
subject: assessment of one’s learning
  topic: keywords
subject: creative learning
  topic: keywords
subject: creativity
  topic: keywords
subject: pedagogical studies
  topic: keywords
subject: students
  topic: keywords
subject: university studies
  topic: keywords
creator: Neringa Strazdienė
creator: Sada Ramanauskienė
creator: Aida Norvilienė
rights: Copyright (c) 2026 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2026-04-24
publication date: 2026-04-24
starting page: 240
ending page: 249
doi: 10.3846/cs.2026.23924

Dreaming, insomnia, and choreographic creativity of young female dancers: a cross-sectional preliminary study
type: item
description: Human creative activities have been postulated to be related to insomnia and dreaming during sleep. The current preliminary cross-sectional study investigated the associations between insomnia, dreaming, and creativity of choreography in young female dancers. Forty-six female contemporary dancers were included in the present online study and divided into two groups, creative choreographic dancers and non-choreographers, according to their experienced professional roles. The frequency and contents of dreams and nightmares were collected from the participants. In the choreographer group, the frequency of nightmares was significantly correlated with sleep duration and quality among Athens insomnia scale variables. Choreographers also exhibited a significant correlation between the frequency of nightmares and positive thinking tendencies. The non-choreographer group similarly revealed a significant correlation between the frequency of nightmares and Athens insomnia scale variables. The present results suggest that creativity in dance choreography is related to dream frequency, although it is less associated with dream content. Nightmare is less associated with subjective insomnia in creative choreographic dancers than in non-creative dancers, implying the involvement of neuro-psychological mechanisms related to the resilience process. Future research should explore the characteristics of creativity and regular sleep quality and could benefit from including external physiological measures to evaluate sleep propensities.
subject: Articles
  topic: section
subject: choreograph
  topic: keywords
subject: creativity
  topic: keywords
subject: dance
  topic: keywords
subject: dream
  topic: keywords
subject: nightmare
  topic: keywords
subject: sleep
  topic: keywords
creator: Masaki Nishida
creator: Amina Goro
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-05-12
publication date: 2025-05-12
starting page: 197
ending page: 207
doi: 10.3846/cs.2025.18095

The role of creative leadership in change management
type: item
description: The problem that exists today is that it is extremely difficult to assess the influence of a leader on the change management system, since a significant number of his individual character traits or abilities are unknown, which contributes to this. It is important to establish which factors of creativity are more important than others. The key idea of the article is to demonstrate a methodical approach, how to evaluate and select the most effective qualities of creativity in a leader in order to increase the effectiveness of the change management system. The purpose of the article is to determine the level of importance of the factors of the leader’s creativity that influence change management in the organization. The object of the study is the level and structure of the leader’s creativity in the organization. The research methodology includes the method of analytic hierarchy process developed by Thomas L. Saaty, the method of expert review, which was strengthened by the Delphi method. As a result of the empirical analysis involving 40 experts from Ukraine and Poland, four key factors of leadership creativity were identified and ranked by influence: 1) openness to new ideas, 2) risk-taking ability, 3) flexibility of thinking, and 4) social interaction skills. Risk-taking ability emerged as the most influential factor in effective change management. After that, we presented the key directions of how they can be developed. These findings provide actionable recommendations for enhancing leader creativity in practical organizational settings. Rather than offering general advice for similar research, future research should test the applicability of this factor structure across different sectors, organizational sizes, and cultural contexts to validate and refine the proposed model.
subject: Articles
  topic: section
subject: change management
  topic: keywords
subject: creative potential
  topic: keywords
subject: creative strategies
  topic: keywords
subject: creativity
  topic: keywords
subject: innovative thinking
  topic: keywords
subject: leadership creativity
  topic: keywords
subject: method of analytic hierarchy process
  topic: keywords
creator: Myroslav Kryshtanovych
creator: Yuliia Bekh
creator: Tetiana Zhyzhko
creator: Oksana Povstyn
creator: Oleksandr Molnar
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-09-22
publication date: 2025-09-22
starting page: 506
ending page: 522
doi: 10.3846/cs.2025.22189

Creativity of director’s solutions in Kyz-Zhibek play: colour, visual body movements, and their interaction
type: item
description: The artistic creativity trends of the contemporary theatrical process are aimed at complicating forms, deepening meanings, expanding the space for creating a new theatrical form, and, as a result, searching of the creative solution to comprehend the results of such experiments. Since contemporary theaters are targeted at developing and creating new performances, it is necessary to understand the potential of visual drama in the context of equality and effectiveness of all stage visual elements. As a variant of the adequate language search for the theater and society communication, visual dramaturgy becomes one of the fundamental in the context of the contemporary Kazakh theater development. In this study, the authors set out to identify and analyze the colour and body movement in their interaction on the example of the Kazakh national play Kyz-Zhibek (Kazakh: Qyz Jybek) directed by Dina Zhumabayeva in 2020, as it is visual intertext and reminiscence, addressed to the viewer reflection. As a creative solution to the study of the colour and body movement relationship in the visual network of signs organization of the play Kyz-Zhibek, such methods as semiotic analysis, vectorization by Patrice Pavis and the method of visual dramaturgy by Knut Ove Arntzen were used. In the study, we followed the goal of clarifying how the director creates and fills colour with body movement, strengthening and expanding meanings, and how this process can be studied and analyzed in order to be used for communication with the audience and in further contemporary theater studies.
subject: Articles
  topic: section
subject: artistic creativity
  topic: keywords
subject: Dina Zhumabayeva
  topic: keywords
subject: drama performance
  topic: keywords
subject: Kazakh national play
  topic: keywords
subject: Kyz-Zhibek
  topic: keywords
subject: plastic symbols
  topic: keywords
creator: Anna Tsoy
creator: Damir Urazymbetov
rights: Copyright (c) 2025 The Author(s). Published by Vilnius Gediminas Technical University. http://creativecommons.org/licenses/by/4.0
date: 2025-05-20
publication date: 2025-05-20
starting page: 255
ending page: 268
doi: 10.3846/cs.2025.16909