HUSEYNLI, Bahman. Creating a new brand name: a research with the case study method. Creativity Studies, [S. l.], v. 18, n. 2, p. 663–686, 2025. DOI: 10.3846/cs.2025.19523. Disponível em: https://journals.vilniustech.lt/index.php/CS/article/view/19523. Acesso em: 15 nov. 2025.