ZIKIENĖ, Kristina; KYGUOLIENĖ, Asta; KISIELIAUSKAS, Justinas. The influence of creative and innovative loyalty programs’ features on customers’ attitudinal, conative, and behavioural loyalty. Creativity Studies, [S. l.], v. 17, n. 1, p. 254–273, 2024. DOI: 10.3846/cs.2024.20130. Disponível em: https://journals.vilniustech.lt/index.php/CS/article/view/20130. Acesso em: 9 may. 2025.