Search Results

Search Results

• An optimisation model for the marketing programmes of companies

  Juozas Bivainis, Irena Daukševičiūtė

  Abstract 1028 | PDF Downloads 731 | DOI https://doi.org/10.3846/btp.2013.24

  Page 228-239
  

  2013-09-23

• Effectiveness of Marketing Activities in Engineering in Czech Republic

  František Milichovský

  Abstract 1095 | PDF Downloads 670 | DOI https://doi.org/10.3846/btp.2015.436

  Page 205-211
  

  2015-06-30

• Relationship marketing: theorethical aspects

  Vytautas Juščius, Valentinas Navickas, Donatas Jonikas

  Abstract 1076 | PDF Downloads 841 | DOI https://doi.org/10.3846/btp.2006.31

  Page 254-262
  

  2006-12-27

• Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective

  Weni Novandari , Suliyanto Suliyanto , Siti Zulaikha Wulandari , Ary Yunanto , Tri Yuwono

  Abstract 1581 | PDF Downloads 490 | DOI https://doi.org/10.3846/btp.2026.22759

  Page 122–131
  

  2026-03-18

• Market orientation vs. inovativeness of SMEs of Podlaskie province

  Joanna Ejdys

  Abstract 1167 | PDF Downloads 654 | DOI https://doi.org/10.3846/btp.2015.563

  Page 353-361
  

  2015-12-07

• The impact of market orientation on marketing performance: exploring the moderating role of competitive advantage

  Dahmiri Dahmiri, Junaidi Junaidi, Johannes Johannes, Syahmardi Yacob , Sigit Indrawijaya

  Abstract 3581 | PDF Downloads 1789 | DOI https://doi.org/10.3846/btp.2024.20174

  Page 164–174
  

  2024-03-18

• The role of relationship marketing dimensions in the customer retention

  Renata Žvirelienė, Ilona Bučiūnienė

  Abstract 1293 | PDF Downloads 907 | DOI https://doi.org/10.3846/1648-0627.2008.9.272-280

  Page 272-280
  

  2008-12-22

• Relationship marketing through the prism of customer loyalty

  Juozas Bivainis

  Abstract 1204 | PDF Downloads 771 | DOI https://doi.org/10.3846/btp.2011.36

  Page 348-361
  

  2011-11-30

• Advancement of marketing developing biotechnology-based business

  Vaidas Vilmantas, Borisas Melnikas

  Abstract 1086 | PDF Downloads 931 | DOI https://doi.org/10.3846/btp.2014.21

  Page 210-219
  

  2014-09-30

• The role of network value alignment (NVA) in improving marketing performance

  Faqih Nabhan , Agus Waluyo, Augusty Tae Ferdinand

  Abstract 866 | PDF Downloads 778 | DOI https://doi.org/10.3846/btp.2026.24168

  Page 1–11
  

  2026-01-07

• Peculiarities of online user’s content search in the context of inbound marketing

  Sigitas Davidavičius

  Abstract 1162 | PDF Downloads 877 | DOI https://doi.org/10.3846/btp.2024.17177

  Page 502–508
  

  2024-09-30

• Relationship marketing researches in logistics’ organizations: foreign countries experience

  Vytautas Juščius, Viktorija Grigaitė

  Abstract 964 | PDF Downloads 729 | DOI https://doi.org/10.3846/1648-0627.2009.10.5-14

  Page 5-14
  

  2009-03-27

• Emotional marketing concept: The new marketing shift in the Postmodern era

  Tomas Rytel

  Abstract 2827 | PDF Downloads 4443 | DOI https://doi.org/10.3846/btp.2010.04

  Page 30-38
  

  2010-03-15

• Techno-resonance innovation capability for enhancing marketing performance: a perspective of RA-theory

  Lauw Sun Hiong , Augusty Tae Ferdinand , Erna Listiana

  Abstract 1909 | PDF Downloads 1429 | DOI https://doi.org/10.3846/btp.2020.12117

  Page 329-339
  

  2020-05-18

• Defining personnel marketing strategies

  Olena Gladka , Victoria Fedorova

  Abstract 3249 | PDF Downloads 2758 | DOI https://doi.org/10.3846/btp.2019.14

  Page 146-157
  

  2019-03-15

• The optimization of marketing costs’ structure as a prerequisite for business sustainable development

  Indrė Lapinskaitė, Aleksandras Vytautas Rutkauskas

  Abstract 1038 | PDF Downloads 610 | DOI https://doi.org/10.3846/btp.2013.09

  Page 74-82
  

  2013-03-05

• Proposal of innovative approaches of relationship marketing in business

  Viliam Lendel, Michal Varmus

  Abstract 1728 | PDF Downloads 1251 | DOI https://doi.org/10.3846/btp.2015.434

  Page 63-74
  

  2015-03-30

• Use of innovation in marketing management of Slovak business enterprises

  Viliam Lendel, Michal Varmus

  Abstract 998 | PDF Downloads 727 | DOI https://doi.org/10.3846/btp.2013.04

  Page 35-42
  

  2013-03-05

• The analysis of research on internet marketing

  Vida Davidavičienė, Jolanta Sabaityte

  Abstract 1814 | PDF Downloads 980 | DOI https://doi.org/10.3846/btp.2014.22

  Page 220-233
  

  2014-09-30

• Marketing strategy process: Quantitative analysis of the customers’ satisfaction

  Gitana Dudzevičiūtė, Valentina Peleckienė

  Abstract 1904 | PDF Downloads 2109 | DOI https://doi.org/10.3846/btp.2010.37

  Page 345-352
  

  2010-10-20

• Analysis of methodological presumptions for optimisation of marketing programmes

  Juozas Bivainis, Irena Daukševičiūtė

  Abstract 978 | PDF Downloads 558 | DOI https://doi.org/10.3846/btp.2013.12

  Page 103-116
  

  2013-03-11

• Service innovation capability for enhancing marketing performance: an SDL perspectives

  Lie Heng , Augusty Tae Ferdinand , Nur Afifah , Ramadania Ramadania

  Abstract 2454 | PDF Downloads 2216 | DOI https://doi.org/10.3846/btp.2020.12163

  Page 623-632
  

  2020-09-29

• The effect of selected marketing activities and promotions on the consumers buying behavior

  Mohammad Alhalalmeh, Reyad Abdallah Alkhawaldah, Anber Mohammad , Ali Al-Quran , Ghufran Hijjawi, Sulieman Al-Hawary

  Abstract 2749 | PDF Downloads 3445 | DOI https://doi.org/10.3846/btp.2022.13929

  Page 79–87
  

  2022-03-04

• Marketing strategy formulation for innovative product development process

  Vaida Zemlickienė, Dimitrios Ioannis Maditinos

  Abstract 1554 | PDF Downloads 2460 | DOI https://doi.org/10.3846/btp.2012.38

  Page 365-374
  

  2012-12-31

• Relationship marketing in financial services

  Laura Jurgilevičiūtė, Vytautas Sūdžius

  Abstract 1069 | PDF Downloads 824 | DOI https://doi.org/10.3846/btp.2010.13

  Page 116-123
  

  2010-06-10