Search Results

Search Results

• Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective

  Weni Novandari , Suliyanto Suliyanto , Siti Zulaikha Wulandari , Ary Yunanto , Tri Yuwono

  Abstract 1532 | PDF Downloads 474 | DOI https://doi.org/10.3846/btp.2026.22759

  Page 122–131
  

  2026-03-18

• The impact of market orientation on marketing performance: exploring the moderating role of competitive advantage

  Dahmiri Dahmiri, Junaidi Junaidi, Johannes Johannes, Syahmardi Yacob , Sigit Indrawijaya

  Abstract 3531 | PDF Downloads 1777 | DOI https://doi.org/10.3846/btp.2024.20174

  Page 164–174
  

  2024-03-18

• The role of network value alignment (NVA) in improving marketing performance

  Faqih Nabhan , Agus Waluyo, Augusty Tae Ferdinand

  Abstract 853 | PDF Downloads 772 | DOI https://doi.org/10.3846/btp.2026.24168

  Page 1–11
  

  2026-01-07

• Techno-resonance innovation capability for enhancing marketing performance: a perspective of RA-theory

  Lauw Sun Hiong , Augusty Tae Ferdinand , Erna Listiana

  Abstract 1900 | PDF Downloads 1417 | DOI https://doi.org/10.3846/btp.2020.12117

  Page 329-339
  

  2020-05-18

• Effectiveness of Marketing Activities in Engineering in Czech Republic

  František Milichovský

  Abstract 1086 | PDF Downloads 664 | DOI https://doi.org/10.3846/btp.2015.436

  Page 205-211
  

  2015-06-30

• Influence of power asymmetry, commitment and trust on sme retailers’ performance

  Anton Setyawan, Ihwan Susila, Sekar Anindita

  Abstract 2244 | PDF Downloads 1165 | DOI https://doi.org/10.3846/btp.2019.21

  Page 216-223
  

  2019-04-10

• Service innovation capability for enhancing marketing performance: an SDL perspectives

  Lie Heng , Augusty Tae Ferdinand , Nur Afifah , Ramadania Ramadania

  Abstract 2439 | PDF Downloads 2207 | DOI https://doi.org/10.3846/btp.2020.12163

  Page 623-632
  

  2020-09-29

• The effect of customer empowerment and customer engagement on marketing performance: the mediating effect of brand community membership

  Anber Abraheem Mohammad

  Abstract 3674 | PDF Downloads 2295 | DOI https://doi.org/10.3846/btp.2020.11617

  Page 30-38
  

  2020-02-04

• The major principles of evaluating total value and competitiveness of services

  Algis Žvirblis

  Abstract 912 | PDF Downloads 573 | DOI https://doi.org/10.3846/btp.2007.13

  Page 82-86
  

  2007-06-18