Search Results

Search Results

• Use of innovation in marketing management of Slovak business enterprises

  Viliam Lendel, Michal Varmus

  Abstract 760 | PDF Downloads 536 | DOI https://doi.org/10.3846/btp.2013.04

  Page 35-42
  

  2013-03-05

• Effectiveness of Marketing Activities in Engineering in Czech Republic

  František Milichovský

  Abstract 823 | PDF Downloads 524 | DOI https://doi.org/10.3846/btp.2015.436

  Page 205-211
  

  2015-06-30

• Market orientation vs. inovativeness of SMEs of Podlaskie province

  Joanna Ejdys

  Abstract 886 | PDF Downloads 494 | DOI https://doi.org/10.3846/btp.2015.563

  Page 353-361
  

  2015-12-07

• Proposal of innovative approaches of relationship marketing in business

  Viliam Lendel, Michal Varmus

  Abstract 1463 | PDF Downloads 1016 | DOI https://doi.org/10.3846/btp.2015.434

  Page 63-74
  

  2015-03-30

• Techno-resonance innovation capability for enhancing marketing performance: a perspective of RA-theory

  Lauw Sun Hiong , Augusty Tae Ferdinand , Erna Listiana

  Abstract 1533 | PDF Downloads 1241 | DOI https://doi.org/10.3846/btp.2020.12117

  Page 329-339
  

  2020-05-18

• The role of relationship marketing dimensions in the customer retention

  Renata Žvirelienė, Ilona Bučiūnienė

  Abstract 972 | PDF Downloads 727 | DOI https://doi.org/10.3846/1648-0627.2008.9.272-280

  Page 272-280
  

  2008-12-22

• Service innovation capability for enhancing marketing performance: an SDL perspectives

  Lie Heng , Augusty Tae Ferdinand , Nur Afifah , Ramadania Ramadania

  Abstract 1993 | PDF Downloads 1940 | DOI https://doi.org/10.3846/btp.2020.12163

  Page 623-632
  

  2020-09-29

• Defining personnel marketing strategies

  Olena Gladka , Victoria Fedorova

  Abstract 2877 | PDF Downloads 2520 | DOI https://doi.org/10.3846/btp.2019.14

  Page 146-157
  

  2019-03-15

• A forecasting model for assessing the influence of the components of technological growth on economic security

  Olha Ilyash , Ruslan Lupak, Maryna Kravchenko , Olena Trofymenko , Natalia Duliaba, Iryna Dzhadan

  Abstract 943 | PDF Downloads 715 | DOI https://doi.org/10.3846/btp.2022.15298

  Page 175–186
  

  2022-04-19

• Emotional marketing concept: The new marketing shift in the Postmodern era

  Tomas Rytel

  Abstract 2490 | PDF Downloads 4061 | DOI https://doi.org/10.3846/btp.2010.04

  Page 30-38
  

  2010-03-15

• Peculiarities of online user’s content search in the context of inbound marketing

  Sigitas Davidavičius

  Abstract 774 | PDF Downloads 555 | DOI https://doi.org/10.3846/btp.2024.17177

  Page 502–508
  

  2024-09-30

• Actualizing the venturing model in Ukraine

  Julia Yereshko , Iryna Kreidych, Maryna Kravchenko, Oksana Kazak , Оleksandr Kharchenko

  Abstract 623 | PDF Downloads 417 | DOI https://doi.org/10.3846/btp.2024.16558

  Page 223–230
  

  2024-04-11

• Exploration of social dimensions of sustainable behavior

  Samson Abiodun Toye , Mehmet Recai Uygur , Bahman Peyravi

  Abstract 386 | PDF Downloads 269 | DOI https://doi.org/10.3846/btp.2025.22971

  Page 182–201
  

  2025-05-20

• Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods

  Olha Ilyash , Vitaliy Zakharchenko, Svitlana Yermak, Larysa Frolova, Glib Mazhara, Liubov Smoliar

  Abstract 1101 | PDF Downloads 948 | DOI https://doi.org/10.3846/btp.2025.20922

  Page 1–16
  

  2025-01-09

• Marketing strategy formulation for innovative product development process

  Vaida Zemlickienė, Dimitrios Ioannis Maditinos

  Abstract 1262 | PDF Downloads 2141 | DOI https://doi.org/10.3846/btp.2012.38

  Page 365-374
  

  2012-12-31

• An investigation of the internet generation customer loyalty: an empirical study in Indonesia mobile services

  Syahmardi Yacob , Johannes Johannes, Edward Edward, Urip Sulistiyo , Amirul Mukminin

  Abstract 1166 | PDF Downloads 839 | DOI https://doi.org/10.3846/btp.2023.17324

  Page 271–281
  

  2023-06-08

• Integrated value co-creation and affective commitment in banking industry

  Nuri Wulandari, Reza Ashari Nasution

  Abstract 1722 | PDF Downloads 869 | DOI https://doi.org/10.3846/btp.2019.47

  Page 509-515
  

  2019-12-17

• An investigation the main internal brand crisis antecedents

  Bich Ngoc Do, Tuan Phong Nham, Tuyet-Mai Nguyen

  Abstract 2113 | PDF Downloads 999 | DOI https://doi.org/10.3846/btp.2019.23

  Page 234-247
  

  2019-05-03

• Knowledge and its creation – the case of introducing product to the market

  Jakub Soviar, Anna Závodská

  Abstract 765 | PDF Downloads 415 | DOI https://doi.org/10.3846/btp.2011.37

  Page 362-368
  

  2011-11-30

• Examining value co-creation in healthcare purchasing: a supply chain view

  Samyadip Chakraborty, David Dobrzykowski

  Abstract 1030 | PDF Downloads 764 | DOI https://doi.org/10.3846/btp.2014.18

  Page 179-190
  

  2014-06-25

• Development of the potential of human resources in private and public sectors

  Eugenijus Chlivickas

  Abstract 677 | PDF Downloads 516 | DOI https://doi.org/10.3846/btp.2006.12

  Page 98-107
  

  2006-06-27

• Creation of an innovation-friendly environment

  Augustinas Maceika, Olga Regina Šostak

  Abstract 797 | PDF Downloads 751 | DOI https://doi.org/10.3846/btp.2014.12

  Page 121-128
  

  2014-06-25

• Emergent approach to business resilience: a study of Ukrainian enterprises

  Olena Hrebeshkova , Olena Kyzenko , Veronika Verba

  Abstract 493 | PDF Downloads 295 | DOI https://doi.org/10.3846/btp.2025.22798

  Page 212–222
  

  2025-05-28

• Formation of an innovative model for the development of e-commerce as part of ensuring business economic security

  Farouq Ahmad Faleh Alazzam, Bassam Mustafa Abdel-Rahman Tubishat, Olena Savchenko, Nataliia Pitel, Oksana Diuk

  Abstract 1042 | PDF Downloads 797 | DOI https://doi.org/10.3846/btp.2023.19781

  Page 594–603
  

  2023-12-21

• Flexible wellbeing and organizational creativity: personality traits role

  Jones Umukoro , Johnson Egwakhe, Victoria Akpa

  Abstract 1296 | PDF Downloads 1107 | DOI https://doi.org/10.3846/btp.2021.12330

  Page 370-379
  

  2021-10-08