Search Results

Search Results

• Effectiveness of Marketing Activities in Engineering in Czech Republic

  František Milichovský

  Abstract 1103 | PDF Downloads 682 | DOI https://doi.org/10.3846/btp.2015.436

  Page 205-211
  

  2015-06-30

• Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective

  Weni Novandari , Suliyanto Suliyanto , Siti Zulaikha Wulandari , Ary Yunanto , Tri Yuwono

  Abstract 1626 | PDF Downloads 538 | DOI https://doi.org/10.3846/btp.2026.22759

  Page 122–131
  

  2026-03-18

• The optimization of marketing costs’ structure as a prerequisite for business sustainable development

  Indrė Lapinskaitė, Aleksandras Vytautas Rutkauskas

  Abstract 1044 | PDF Downloads 635 | DOI https://doi.org/10.3846/btp.2013.09

  Page 74-82
  

  2013-03-05

• The antecedents and consequences of sustainable involvement towards fair trade products: moderating effect of perceived consumer effectiveness

  Dorsaf Dellech, Meriem Behi, Moez Debabi, Mohsen Debabi

  Abstract 561 | PDF Downloads 345 | DOI https://doi.org/10.3846/btp.2025.22438

  Page 396–410
  

  2025-11-19

• Formation the system for assessing the economic security of enterprise in the agricultural sector

  Yaroslav Pushak , Volodymyr Lagodiienko, Nataliya Basiurkina, Valerii Nemchenko, Nataliia Lagodiienko

  Abstract 1655 | PDF Downloads 935 | DOI https://doi.org/10.3846/btp.2021.13013

  Page 80-90
  

  2021-03-05

• The major principles of evaluating total value and competitiveness of services

  Algis Žvirblis

  Abstract 928 | PDF Downloads 605 | DOI https://doi.org/10.3846/btp.2007.13

  Page 82-86
  

  2007-06-18