Search Results

Search Results

• Peculiarities of online user’s content search in the context of inbound marketing

  Sigitas Davidavičius

  Abstract 1038 | PDF Downloads 817 | DOI https://doi.org/10.3846/btp.2024.17177

  Page 502–508
  

  2024-09-30

• Relationship marketing through the prism of customer loyalty

  Juozas Bivainis

  Abstract 1150 | PDF Downloads 737 | DOI https://doi.org/10.3846/btp.2011.36

  Page 348-361
  

  2011-11-30

• Proposal of innovative approaches of relationship marketing in business

  Viliam Lendel, Michal Varmus

  Abstract 1659 | PDF Downloads 1188 | DOI https://doi.org/10.3846/btp.2015.434

  Page 63-74
  

  2015-03-30

• Defining personnel marketing strategies

  Olena Gladka , Victoria Fedorova

  Abstract 3154 | PDF Downloads 2704 | DOI https://doi.org/10.3846/btp.2019.14

  Page 146-157
  

  2019-03-15

• Use of innovation in marketing management of Slovak business enterprises

  Viliam Lendel, Michal Varmus

  Abstract 928 | PDF Downloads 674 | DOI https://doi.org/10.3846/btp.2013.04

  Page 35-42
  

  2013-03-05

• Relationship marketing in financial services

  Laura Jurgilevičiūtė, Vytautas Sūdžius

  Abstract 1005 | PDF Downloads 788 | DOI https://doi.org/10.3846/btp.2010.13

  Page 116-123
  

  2010-06-10

• Analysis of methodological presumptions for optimisation of marketing programmes

  Juozas Bivainis, Irena Daukševičiūtė

  Abstract 916 | PDF Downloads 517 | DOI https://doi.org/10.3846/btp.2013.12

  Page 103-116
  

  2013-03-11

• Exploration of social dimensions of sustainable behavior

  Samson Abiodun Toye , Mehmet Recai Uygur , Bahman Peyravi

  Abstract 792 | PDF Downloads 442 | DOI https://doi.org/10.3846/btp.2025.22971

  Page 182–201
  

  2025-05-20

• Identification and analysis of the electronic commerce quality criteria

  Natalija Guseva

  Abstract 958 | PDF Downloads 645 | DOI https://doi.org/10.3846/btp.2010.11

  Page 96-106
  

  2010-06-10

• The nature of socially responsible communication in Indian companies

  Sudeepta Pradhan, Subhadip Roy

  Abstract 879 | PDF Downloads 605 | DOI https://doi.org/10.3846/btp.2011.03

  Page 24-32
  

  2011-03-22

• 17 years of service-dominant logic: Vargo and Lusch’s contributions

  Alexander Joseph Ibnu Wibowo , Ujang Sumarwan, Budi Suharjo, Megawati Simanjuntak

  Abstract 2767 | PDF Downloads 2511 | DOI https://doi.org/10.3846/btp.2021.13050

  Page 482-492
  

  2021-12-07