Search Results

Search Results

• Consumer motives for purchasing counterfeit luxury products: behind the status signaling behavior using brand prominence

  Pur Purwanto , Lulus Margiati, K. Kuswandi, Budi Prasetyo

  Abstract 3228 | PDF Downloads 2221 | DOI https://doi.org/10.3846/btp.2019.20

  Page 208-215
  

  2019-04-04

• Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective

  Weni Novandari , Suliyanto Suliyanto , Siti Zulaikha Wulandari , Ary Yunanto , Tri Yuwono

  Abstract 1239 | PDF Downloads 386 | DOI https://doi.org/10.3846/btp.2026.22759

  Page 122–131
  

  2026-03-18

• An investigation the main internal brand crisis antecedents

  Bich Ngoc Do, Tuan Phong Nham, Tuyet-Mai Nguyen

  Abstract 2403 | PDF Downloads 1185 | DOI https://doi.org/10.3846/btp.2019.23

  Page 234-247
  

  2019-05-03

• The impacts of brand experiences on customer satisfaction and electronic word of mouth

  Bader Almohaimmeed

  Abstract 3205 | PDF Downloads 2432 | DOI https://doi.org/10.3846/btp.2020.11965

  Page 695-703
  

  2020-10-26

• The effect of customer empowerment and customer engagement on marketing performance: the mediating effect of brand community membership

  Anber Abraheem Mohammad

  Abstract 3609 | PDF Downloads 2274 | DOI https://doi.org/10.3846/btp.2020.11617

  Page 30-38
  

  2020-02-04

• Impact of country of origin and country of brand origin on consumer attitude towards products

  Indrė Pikturnienė, Daumantė Treigytė

  Abstract 1072 | PDF Downloads 735 | DOI https://doi.org/10.3846/1648-0627.2009.10.38-46

  Page 38-46
  

  2009-03-27

• Segmentation of multiple retailers’ clients on the basis of shopping occasions

  Sigitas Urbonavičius, Robertas Ivanauskas

  Abstract 904 | PDF Downloads 586 | DOI https://doi.org/10.3846/btp.2006.06

  Page 37-44
  

  2006-03-27

• Financial reinsurance: the effective tool of insurance company’s stability management

  Aleksandra Lezgovko

  Abstract 1000 | PDF Downloads 712 | DOI https://doi.org/10.3846/btp.2007.17

  Page 112-118
  

  2007-06-18

• Intentions to consume dietary supplements among Gen Y: extended planned behaviour model

  Chutima Chaichana, Sebastian Kot , Bilal Khalid , Singha Chaveesuk

  Abstract 1160 | PDF Downloads 480 | DOI https://doi.org/10.3846/btp.2025.23387

  Page 435–449
  

  2025-12-03

• Lifestyle segmentation: mobile phone purchase vis-à-vis consumption decision

  Albert Kriestian Novi Adhi Nugraha , Yunita Budi Rahayu Silintowe , Eristia Lidia Paramita

  Abstract 1951 | PDF Downloads 1975 | DOI https://doi.org/10.3846/btp.2022.13687

  Page 14–25
  

  2022-01-21

• Gamification in for-profit organisations: a mapping study

  László Szendrői , Krishna S. Dhir , Katalin Czakó

  Abstract 12100 | PDF Downloads 1691 | DOI https://doi.org/10.3846/btp.2020.11864

  Page 598-612
  

  2020-09-18

• The model of tourist virtual community members engagement management

  Krzysztof Stepaniuk

  Abstract 1089 | PDF Downloads 641 | DOI https://doi.org/10.3846/btp.2016.566

  Page 74-79
  

  2015-12-28