Nabhan, Faqih, Agus Waluyo, and Augusty Tae Ferdinand. “The Role of Network Value Alignment (NVA) in Improving Marketing Performance”. Business: Theory and Practice 27, no. 1 (January 7, 2026): 1–11. Accessed January 10, 2026. https://journals.vilniustech.lt/index.php/BTP/article/view/24168.