Mahmud, Mahmud, Roymon Panjaitan, Febrianur Ibnu Fitroh Sukono Putra, and Bobur Sobirov. 2026. “Navigating the Green Gap: The Role of Identity Alignment Motivation in Shaping Sustainable Consumption Behavior”. Business: Theory and Practice 27 (2): 249–260. https://doi.org/10.3846/btp.2026.24649.