RYTEL, Tomas. Emotional marketing concept: The new marketing shift in the Postmodern era. Business: Theory and Practice, [S. l.], v. 11, n. 1, p. 30–38, 2010. DOI: 10.3846/btp.2010.04. Disponível em: https://journals.vilniustech.lt/index.php/BTP/article/view/8941. Acesso em: 10 may. 2025.