BIVAINIS, Juozas. Relationship marketing through the prism of customer loyalty. Business: Theory and Practice, [S. l.], v. 12, n. 4, p. 348–361, 2011. DOI: 10.3846/btp.2011.36. Disponível em: https://journals.vilniustech.lt/index.php/BTP/article/view/8686. Acesso em: 25 jun. 2025.