MAHMUD, Mahmud; PANJAITAN, Roymon; PUTRA, Febrianur Ibnu Fitroh Sukono; SOBIROV, Bobur. Navigating the green gap: the role of identity alignment motivation in shaping sustainable consumption behavior. Business: Theory and Practice, [S. l.], v. 27, n. 2, p. 249–260, 2026. DOI: 10.3846/btp.2026.24649. Disponível em: https://journals.vilniustech.lt/index.php/BTP/article/view/24649. Acesso em: 21 sep. 2026.