NOVANDARI, Weni; SULIYANTO, Suliyanto; WULANDARI, Siti Zulaikha; YUNANTO, Ary; YUWONO, Tri. Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective. Business: Theory and Practice, [S. l.], v. 27, n. 1, p. 122–131, 2026. DOI: 10.3846/btp.2026.22759. Disponível em: https://journals.vilniustech.lt/index.php/BTP/article/view/22759. Acesso em: 22 mar. 2026.