DELLECH, Dorsaf; BEHI, Meriem; DEBABI, Moez; DEBABI, Mohsen. The antecedents and consequences of sustainable involvement towards fair trade products: moderating effect of perceived consumer effectiveness. Business: Theory and Practice, [S. l.], v. 26, n. 2, p. 396–410, 2025. DOI: 10.3846/btp.2025.22438. Disponível em: https://journals.vilniustech.lt/index.php/BTP/article/view/22438. Acesso em: 23 nov. 2025.