BUAPROMMEE, Nathamon; CUIJTEN, Nachayapat; INMOR, Sureerut; SUWANNAHONG, Rungsan; WONGPUN, Sukontip. Factors influencing technical competencies in digital marketing of MSMEs in wholesale and retail sectors: the mediating role of core competencies. Business: Theory and Practice, [S. l.], v. 26, n. 1, p. 141–152, 2025. DOI: 10.3846/btp.2025.21233. Disponível em: https://journals.vilniustech.lt/index.php/BTP/article/view/21233. Acesso em: 12 may. 2025.