PANJAITAN, Roymon; YUSWONO, Irawan; AFENDI, Arif; ARDYAN, Elia. Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value. Business: Theory and Practice, [S. l.], v. 26, n. 1, p. 78–90, 2025. DOI: 10.3846/btp.2025.20636. Disponível em: https://journals.vilniustech.lt/index.php/BTP/article/view/20636. Acesso em: 8 may. 2025.