NIKOLAEV, Dmitrii. Systematic review: opportunities and barriers to online marketing caused by the development of the Internet of Things. Business: Theory and Practice, [S. l.], v. 25, n. 1, p. 36–50, 2024. DOI: 10.3846/btp.2024.19203. Disponível em: https://journals.vilniustech.lt/index.php/BTP/article/view/19203. Acesso em: 9 may. 2025.