KRAUJALIENĖ, Lidija; KROMALCAS, Saulius. Brand positioning strategy in the competitive aspect. Business: Theory and Practice, [S. l.], v. 23, n. 2, p. 467–475, 2022. DOI: 10.3846/btp.2022.17223. Disponível em: https://journals.vilniustech.lt/index.php/BTP/article/view/17223. Acesso em: 9 may. 2025.