MUMI, Atthaphon. Social media as a strategic capability for startups and the mediating role of social capital. Business: Theory and Practice, [S. l.], v. 23, n. 2, p. 302–312, 2022. DOI: 10.3846/btp.2022.16954. Disponível em: https://journals.vilniustech.lt/index.php/BTP/article/view/16954. Acesso em: 7 jul. 2025.