NAVICKAS, Valentinas; MALAKAUSKAITĖ, Asta. The pecularities of formation and development of event marketing strategies. Business: Theory and Practice, [S. l.], v. 8, n. 3, p. 146–152, 2007. DOI: 10.3846/btp.2007.21. Disponível em: https://journals.vilniustech.lt/index.php/BTP/article/view/11526. Acesso em: 11 may. 2025.