INIMITABLE-BASED INNOVATIVE ENTREPRENEURSHIP AS MEDIATION CONCEPTS OF INFORMATION TECHNOLOGY ROLES ON ORGANIZATIONAL PERFORMANCE

. The creative economy paradigm emphasizes the importance of ideas and intellectual property as an entrepreneurial prerequisite for being able to survive in fierce global competition. Today, an entrepreneur is required to create products with unique differences in power over competitors to stay alive in the industry. Organizational external and internal resources such as Information Technology (IT) and local culture are strategic asset sources that have an important role in building business performance. This study departs from the gap of research that is still inconclusive about the effect of IT on Organizational Performance (OP). The research direction offers novelty concepts from the perspective of resource-based entrepreneurship theory. This paper offers the concept of Inimitable-based Innovative Entrepreneurship (IBIE), which in its ontology IBIE is the application of innovation distribution of product attributes sourced from the local nuances of design so that it becomes an iconic product that is difficult to emulate. The direction of this study will examine the concept of IBIE at the organizational level. The sample is 138 creative entrepreneurs who are SME owners who base their needs on design images that are always renewable. Hypothesis testing carried out shows empirically the IBIE variable has been able to act as a full mediation variable to bridge the gap between IT (Beta ( β ) = 0.747) and OP ( β = 3.341). IBIE becomes a concept that fills the space of the influence of IT on OP in the body of knowledge in the entrepreneurship domain.


Introduction
Studies on the effect of IT on OP have attracted many researchers in the field of management (Almazán et al., 2017;Barba-Sanchez et al., 2018;Rajapathirana & Hui, 2018) that IT is a knowledge infrastructure that is crucially attached to organizations to create a competitive advantage. But, the study of IT on OP remains contradictory results. Previous studies that demonstrated the strategic role of IT in organizations revealed that IT is a strategic asset for building organizational repositories (Choe, 2016;Ramadan et al., 2017;Roldán et al., 2018). IT is defined as the technical systems within an organization, which determines how knowledge travels and accessed (Chang & Chuang, 2011). IT capabilities such as database interfaces, data entry screens, and reports provide knowledge about how business transactions are to be conducted. So the role of IT allows the integration of information and knowledge in the organization and providing the creation, and convert it into knowledge in order to build a Research and Development (RND) process to build new creative products. Social information networks also have other important impacts on building market access networks, this is what is meant as open innovation (Hermawan et al., 2016).
Indonesia is a country with robust growth of internet media users in the last two decades, Indonesian internet users at the beginning of the second millennium which only 9.5% of 211 million population or around 2 million netters, now has become 53.15% with active netter reaching 143, 2 million residents. Today, the ease of internet access, affordable subscription prices have encouraged entrepreneurs in Indonesia to accelerate IT readiness, erode to encourage technology savvy to entrepreneurs. More than 74% of Indonesian entrepreneurs have adopted IT in their daily business lives that are done mobile (Hermawan et al., 2016). Furthermore, the emergence of new issues such as the creative economy paradigm, Blue Ocean, canvas business and industry 4.0 has inspired the importance of organizational needs on a brilliant idea, fresh ideas, patents, and other intellectual property as absolute capital which is a prerequisite for survival in the industry. The organization always provides new ideas to create a difference in their creative products. It is what makes the role of IT and social networks as vital as the current input capability (Hermawan et al., 2020). Ulrich et al. (2012) recognize the importance of the Human Resources Management (HRM) role as an organizational agent that manages services and disseminates technology adoption to all entities. HRM currently does not only focus on its role as administration and line management support, further known as HR out-site in, and becoming proponent technology manifestation in the organization. Departing from this termination, IT as a knowledge infrastructure, for example, hardware, software, and application system is only a tool in the organization. IT necessitates being dynamized with approaches such as human capital and learning to expand its role in building organizational creativity. It means that IT must now be firmly controlled by entrepreneurs as tech-savvy competencies in underlying the design process, production process, marketing penetration and building teamwork synergy in organizations (Davi et al., 2013;Medina-Quintero et al., 2015;Sinkovics et al., 2015). Entrepreneurs master IT for the purpose of acquiring, transferring, and storing knowledge and converting it into organizational performance achievements (Cantino et al., 2017). The issue of the actual geolocation of business phenomena in Indonesia today such as the collapse of many shops, malls, and supermall which are very strong capital due to unable to compete with micro-scale SMEs that occupy small places and with few employees. Microscale online businesses can be run by ignoring complex manufacturing processes, and being able to produce just in time is easy to do now. The fact that infrastructure is obscuring encourages to encourage the Indonesian microindustry to grow into a great power that has a competitive advantage (Hermawan et al., 2019a). Even though Indonesia is a country starting to be defined as a developed country, infrastructure development continues to grow and has encouraged micro-businesses to have the readiness to use technology where most entrepreneurs have run their businesses mobile (Hermawan et al., 2019a), meaning SMEs have escaped the anxiety of using technology. SMEs are creative, look for issues of viral information, build cohesive work teams and also interact with customers to disseminate business profile information and products via emarketplace and e-shop mobile. The micro-industry based on digital economic innovation like this has strengthened the rate of economic growth in Indonesia 2015-2018 (+5%). Creative SMEs adopt the ornaments, letters and nuances of local cultural wisdom placed in their products to provide distinctiveness and competitive advantage. IT capability to design batik fashion, advertising, software and handicraft. IT and local cultural heritage become a synergy (Hermawan et al., 2018;Matheson, 2006). The micro-business is now becoming flexible to compete in the open market has become strong evidence of how important intangible assets are strengthened by the role of IT as a resource to create a unique difference in the era of a knowledge-based economy.
The resource-based view (RBV) perspective realizes the importance of intangibles such as customer orientation, human capital, and organizational knowledge by offering to explore RBV theory in depth and re-examine the role of IT against OP. Research on the influence of both is still inconclusive and becomes a contradictory gap (Müller-Bloch & Kranz, 2015). The results of this study create two opposing poles of opinion. The first pole, study results (Alaarj et al., 2016;Chiu & Chen, 2016;Matin & Sabagh, 2015;Mendejin & Arastekhoo, 2017;Mills & Smith, 2011;Roldán et al., 2018;Smith, 2008;Tippins & Sohi, 2003) have empirically proven that IT has no significant influence on performance. At this pole (Powell & Dent-Micallef, 1997) which is a reference for researchers at the first pole, has expressed his opinion that IT is a resource that cannot stand alone, IT needs other concepts that must be elaborated in order to leverage its role significantly towards OP while at other poles studies (Barba-Sanchez et al., 2018;Torkestani et al., 2014;Yunis et al., 2018;Zhang et al., 2016) prove the significant influence between IT on OP. This empirical fact provides a line of argument in the opinion of (Teece, 1986) which confirms that the absence of IT will make the organization blunt because IT is an instrument that is very easy to copy-paste to directly provide a competitive advantage. During the last decade, the two poles of opinion (Powell & Dent-Micallef, 1997) and Teece (1986) have crystallized and become an inconclusive gap.
The direction of this paper will reveal the empirical facts of the role of IT towards OP in creative SMEs based on the need for strong design innovations, such as fashion and publishers spread across Denpasar, Jogja and Surakarta in Indonesia. The attractiveness of this study location is because the three cities have kings, palaces, typographic characters, and distinctive ornament designs that become local cultural heritage. The cultural wealth at this sample location should be an advantage that is elaborated with IT capabilities and a mix of capital that encourages SMEs to utilize the richness of this cultural wealth as a unique creative product attribute in the context of Local Heritages Design Acquisition (LHDA). The novelty of this research is to examine the gap with the perspective of RBV Theory which formulates the concept of IBIE. IBIE is based on the concepts of Inimitable and Innovative Entrepreneurship. Inimitable is a concept of an entrepreneurial approach that was introduced in Barney's article (Barney, 1991). Inimitable is the ability to make products that are not easily imitated, acquired from the capability of human capital assets. This intellectual asset was built accumulatively based on the historical repository of individual tacit-expository knowledge throughout their work-life. Innovative Entrepreneurship is a concept that focuses entrepreneurs on new ideas to produce products that are acceptable in the market (Baumol, 2010;Lumpkin & Dess, 1996). IBIE which is synthesized from the concept of Inimitable and the concept of Innovative-Entrepreneurship is a novelty offered in this paper to bridge the influence of IT on OP. To achieve the objectives in this paper, a series of hypotheses is offered based on the conclusions of previous studies, in the form of the influence of IT on OP.

Research model and hypothesis
The research model emphasizes that entrepreneurship is a complex part of a resource-based framework, in that concept entrepreneurship starts from focusing on mapping business assets that can be used as resources (Alvarez & Busenitz, 2001;Kellermanns et al., 2016). The concept of entrepreneurship focuses on identifying problems, recognizing resource opportunities for creating heterogeneous output as a unique domain. Heterogeneity is a general attribute of entrepreneurship in the form of beliefs about the value of a resource. The sample object is the creative industry, the creative industry is a business activity that bases on individual creativity, skills and talents, and the potential for intellectual property rights (Hermawan et al., 2016;Pareja-Eastaway, 2016). In the conceptual model that was built ( Figure 1) there are five concepts. IT and LHDA, both of which are input resource capabilities, IBIE in their capabilities as processing concepts, and OP as the output of model achievements.

IT as a determinant of OP
IT has a strategic role in driving OP achievements, with this role, IT can be relied upon as a medium that triggers competitive advantage (Ainin et al., 2016;Bilan et al., 2019;Chege et al., 2020;Feeny & Ives, 1990;Kettinger et al., 1994) although in many studies it cannot prove the positive relationship between the two as in researches (Matin & Sabagh, 2015;Mills & Smith, 2011;Roldán et al., 2018), even though IT capability is a necessity for the availability of organizational knowledge, but some studies that investigate the relationship between IT and OP still do not convincing and has failed to explain directly the relationship between the two (Emadzadeh et al., 2013). Powell and Dent-Micallef (1997), cited by many researchers in this study, have confirmed that IT cannot directly increase OP. IT is an element that needs to be aligned with other elements in the organization in order to be able to have a significant impact on OP (Luftman et al., 2017;Roldán et al., 2018). So that the existence of IT needs to be elaborated with other elements, IT needs to be elaborated with organizational elements such as human capital. The first hypothesis in this paper is that there is no significant influence between IT and OP.

IT as a determinant of IBIE
IBIE is a novelty offered and will be tested in this paper. IBIE emphasizes the achievement of innovation in it, IBIE crystallized from the concept of entrepreneurial orientation (Baumol, 2010;Kreiser et al., 2013;Lumpkin & Dess, 1996). IBIE is an entrepreneur who puts innovation as the basis of work-life. Entrepreneurs are inventors with different power-oriented availability of their products to competitors. Entrepreneurs emphasize selfesteem in the form of design independence, explicitly innovation is the independence of designing and building new products. The anti-plagiarism concept inherent in design is the entrepreneurial way of life. IT which has the root capability to create knowledge, transfer knowledge and storage knowledge will provide support in entrepreneurial orientation. As in previous studies (Todd & Javalgi, 2007) provide empirical evidence that IT has a significant effect on entrepreneurship (Abbas, 2018;Cantino et al., 2017;Cruz et al., 2015;Valentina et al., 2015). Starting from a common understanding, entrepreneurship has a dynamic nature, so that entrepreneurial orientation becomes a process that is used to enable the capability of input resources such as infrastructure so that it becomes dynamic. Good infrastructure capability will encourage the development of innovation. Variants of the wealth of ideas, variety of designs and access to sources of knowledge used for creation will be built by the RBV, such as IT capabilities. Designing and creating an intellectual property from entrepreneurial products that are not easily imitated is the reliability of the functional IT role. So, the better IT adoption, the easier it is for entrepreneurs and creates new products that are inimitable. The second hypothesis in this paper is that IT has a significant influence on IBIE.

IBIE as a determinant of OP
The IBIE concept emphasizes the importance of entrepreneurs using all tangible and intangible resources to form innovative characters. IBIE will produce a pioneer in market trends, entrepreneurs who play trendsetters, create product trending and make a viral product. Previous studies have shown that there is a significant influence between entrepreneurship variables on OP (Matsuno et al., 2002;Wang, 2008;Zhao et al., 2011). Even though the object in the previous study was not in a work environment based on creativity and design, this is strong enough to prove the novelty of the IBIE concept will have a significant influence on OP. The third hypothesis is that there is a significant effect of IBIE on OP.

IT as a determinant of LHDA
The LHDA referred to in this paper is in the form of ornaments, colors, artifacts, geo-culture, and characters, which are the local cultural characteristics where the SMEs carry out the production process and expressly create a unique design differentiation as a condition for SMEs to survive in the context of the creative economy. Many studies are aware of the importance of local cultural attributes as an external context in their role of strengthening the brand image of a product (Hamzaoui & Merunka, 2006;Lu et al., 2011;Schoales, 2006), with the role of IT will encourage more value from cultural elaboration and creative products (Omeluzor et al., 2014). Culture becomes the identity of a country's national assets. Cultural attributes are often found in the creative industries such as in movies, restaurants, handicrafts, game consoles, software, which are most easily found through ornamentation of design and typographic motifs. Cultural ornaments embedded in literary products will make national identity as brand awareness stronger, such as Chinese films, Korean pop music, Japanese restaurants, western food such as pizza and spaghetti are easily recognizable because they acquire local culture strongly and are embedded as attributes and become an identity. IT takes a more active role in order to optimize the local culture. A good IT capability, it will be easier for entrepreneurs to modify, arrange and create distinctive ornaments that are rooted from local heritages into product identity, of course with conversion through applications such as movie maker, vector designer, and image processing. The better it is applied in the organization, the better the entrepreneur's capability to absorb local ornaments, artifacts, and designs that will be converted into creative design modifications (Ţurcan et al., 2010;Zheng, 2011). The fourth hypothesis is the significant influence of IT on LHDA.

LHDA as a determinant of IBIE
LHDA is a process of mapping and managing local cultural heritage design ornaments to be acquired as product attributes. Product identity automatically reinforces the unique value of new creative products. The acquisition of local heritages design will be a reinforcement of a product design that is not easily imitated. The identity and uniqueness of local culture is an asset in developing product attributes and as an iconic specialty. The acquisition of designs based on local culture adopted will strengthen the identity of creative products and enrich new ideas to be applied as variations of the design on creative products (Hamzaoui & Merunka, 2006). This local cultural wealth is an asset for SMEs to innovate in order to develop new products to be marketed, so that in the context of the creative industry it has been demonstrated that the LHDA will have a significant influence on innovative entrepreneurial orientation (Tan, 2002;Zheng, 2011) and also the root of the ethical concept inherent in being the presence of a spirit of entrepreneurship (Cruz et al., 2015;Hermawan et al., 2018;O'Dwyer et al., 2010). The fifth hypothesis is that there is a significant influence between LHDA on IBIE.

Sample
This empirical study is based on selected micro creative industry sectors as population, given that the theoretical framework adopted refers to resource-based and entrepreneurship theories that emphasize the use of resources in the form of cognitive abilities of individual entrepreneurs in facilitating the management of heterogeneous outputs. In the process, these theories emphasize the availability of the elaboration of various resources that make it possible to create innovation (Alvarez & Busenitz, 2001;Kellermanns et al., 2016). The sample is a local design based UKM such as batik fashion, advertising, software, and handicraft sectors. The amount of creative SMEs in Indonesia reaches 57.19 million spread across various creative industry sectors with traditional fashion highlights. Batik as part of the Indonesian fashion industry is recognized by UNESCO as the Masterpieces of the Oral and the Intangible Heritage of Humanity (2009) and is a prima donna micro-industry sector in Indonesia. The population of batik industry accounting for 1% of the total in 2017. The batik industry requires superior skills in motifs and designs, both motifs and contemporary motifs. The research sample was taken from 180 SME owners in creative industry clusters from cities with strong local wisdom nuances such as Jogjakarta, Surakarta, and Denpasar. Purposive sampling method is employed using questionnaires and collected by surveyors.
Creative SMEs in the sample has been established for more than three years. To reduce the risk of common method bias, the surveyor becomes a facilitator for respondents on a non-self-assessment basis with a simple cross-check through line management and subordinates, in addition to that, procedural remedies technique is applied for re-verification of the respondent for the answers given (Podsakoff et al., 2003). In the data processing, the number of questionnaire data returned was 170 out of 180 and the adjustment of the outlier data to the number of samples became 138 (74.4%). This number already has a sufficient sample (Hair, 2011), where the minimum sample sufficiency is 105 obtained from the multiplication of 15 item scales with an index value of 7. Table 1 revealed that the majority of the samples are coming from the batik fashion industry (31.2%) and Handicraft (30.4%) which is dominated in Jogjakarta City, Indonesia (40.6%). It represents the condition of Indonesia's economy that is supported by the creative industry and the fashion sub-sector gives the largest contribution to the GDP. Besides, it is found that most of the industries have the total of employees less than five (63.0%).

Measurement
This study is an exploratory study based on respondents' perceptions taken as samples. The empirical model in this study was built on four variables, namely: IT, LHDA, OP and also IBIE as the novelty of the concepts offered in this study. The IT variable has a dimension referred to by previous researchers, in the form of strategic IT awareness, IT investment, IT knowledge transfer, IT knowledge creation (Gold et al., 2001;Real et al., 2006;Tippins & Sohi, 2003) The OP variable emphasizes non-financial performance indicators such as market share growth, sales target achievement levels, organizational performance indicators are widely used by previous researchers (Lee et al., 2012;Mendejin & Arastekhoo, 2017;Mills & Smith, 2011;Mohammad et al., 2012). Measurement of LHDA variables emphasizes on two main dimensions, namely the existence of the induction of local ornaments on products as well as the dimensions of national cultural commitment. Measurement on the novelty of entrepreneurial orientation variables in the form of IBIE concept has two main dimensions of innovation orientation (Roig-Tierno et al., 2015;Valentina et al., 2015;Zsuzsanna & Herman, 2012) and orientation to create the product is hard to be imitated (Cruz et al., 2015;Hermawan et al., 2018), this second dimension emphasizes the spirit of Inimitable creative products created by SMEs. The analysis tool uses an Structural Equation Modelling (SEM), with 15 item scales with a score of 1-10 on the interval scale used for all constructs on the full model. SEM analysis result will provide the estimates of the empirical model which include direct and indirect effect between variables.

Data analysis and result
Sample adequacy test that is able to be done by structural equation model minimum statistical tools is 18 indicators multiplied by a weighted index of 5-10 (Hair, 2011) with a minimum sample required of 90-180 respondents, testing the AMOS Hoetler program obtained a value of 139 so that it was concluded 138 samples owned is enough to be processed in the model. The number of observed variables In the assessment of normality variables, the range of skew is -0.2 to -0.9 (skew < 0.1) with a range of CR 0.09 to 1.94, which shows the data entered in the model is normally distributed. The determinant of sample covariance matrix obtained is 10078,821 (covariance matrix > 0.0), therefore it can be concluded that there is no multicollinearity or singularity, therefore the data obtained is feasible to use. Before compiling in the full model, the next step is to perform Confirmatory Factor Analysis (CFA) for all variables. In the IT construct obtained loading factors are BSMP1 (0.  Table 2, that all the variables and constructs of CFA on each exogenous and endogenous variable are feasible to be applied to build a full structural model. The use of a reliability coefficient based on modeling is recommended to be used as an alternative technique for identifying psychometric properties. In SEM application regard to Table 3, the objective of using the reliability coefficient on the composite model is to be able to build a model that is following the data obtained, so that measurements on the Composite Reliability (CR) and Average Variance Extracted (AVE) calculations for each variable IT (0.774/0.636), IBIE (0.761/0.665), LHDA (0.660/0.632) and OP (0.789/0.743), which indicated that the value of CR > 0.7 and AVE > 0.5, both of which were more than the cut off required for validity in the good discriminant category (Fornell & Larcker, 1981) based on the Table 4. Furthermore, after the CFA meets the loading factor > 0.5 and, meets the cut off standard value of GoF, the next step is to construct the constructs of these variables into a model as demonstrated in Figure 2. The full GoF model obtained DF 84 (α = 0.005, Chi-Square Table = 148.77) with the resulting Chi-Square Model value of 115,558, this value is far below the adequacy prerequisites required in the cut-off standard. Prob. = 0.013, CMIN / DF (1.736), GFI (0.901), AGFI (0.859), CFI (0.959), TLI (0.949), RMSEA (0.052) with the distribution of these values, the full model meets the GoF, so the model can be generalized to test concepts built in the hypotheses. Calculations for the full model show the effect of IT on OP (β = -1.989, SE = 1.47, CR = 4.679) has a Prob. of 0.085, which refers to the hypothesis offered at H1 as unfulfilled, meaning that there is no significant effect between IT and OP. Figure 2 revealed that H1 is accepted, which means that IT has no significant effect on OP (β = -1.989, SE = 1.356, CR = -1.723). The effect of IT on IBIE (β = 0.747, SE = 0.159, CR = 4.359) with Prob. 0.000, this relation is significant at the level of 0.001 (two-tailed) which means H2 is accepted, there is a significant influence of IT on IBIE. In the H3 test about the influence of IBIE on OP (β = 3.341, SE = 1.424, CR = 2.346) with Prob. 0.019. So, that it can be said that the H2 hypothesis is accepted and significant at the 0.05 level. Hypothesis testing H4 shows there is a significant influence between IT on the LHDA (β = 2.645, SE = 0.147, CR = 4.679) with Prob. 0.000 so that the hypothesis H4 is accepted. In testing the hypothesis H5, regarding the significant influence of LHDA on IBIE (β = 0.337, SE = 0.132, CR = 0.440) with Prob. 0.015, which has significance at the 0.05 level, so that H5 is declared acceptable, there is a significant effect between LHDA and IBIE.  Table 5 confirmed the success of IBIE as a mediation variable between IT and OP amount to 2.604. Another way of indirect effect between IT and OP is through LHDA as Note: ***significant 0.01, **significant 0.05 and (NS) no significant.

Discussion
Shown in Figure 2 that H1 is about the relation of IT to OP is rejected. This means, empirically there is no significant influence between IT as a tool of knowledge creation, knowledge transfer, knowledge storage on OP (β = -2.377, CR = -1.723, value = 0.085). This empirical fact corroborates the opinion at the first pole, in line with studies (Powell & Dent-Micallef, 1997), that IT capability cannot indeed be a stand-alone variable. IT requires variable mediation to be able to create the significance of competitive advantage in organizations (Hermawan et al., 2019b). To obtain optimal leverage, IT must be elaborated with other elements and resources of the organization (Chiu & Chen, 2016;Matin & Sabagh, 2015;Mazidi et al., 2014;Mills & Smith, 2011;Roldán et al., 2018;Shin, 2001;Smith, 2008;Tippins & Sohi, 2003). The negative value generated by the influence relation built between IT and OP is also confirmed in the study (Mills & Smith, 2011), the conclusions of this finding reaffirm that the influence of IT has an inverse and insignificant relation to OP. H2 testing of the effect of IT on IBIE novelty obtained value (β = 0.695, CR = 4.359, value significant <0.001). This value addresses the significant influence between IT and IBIE. The role of IT to facilitate creation, transfer and knowledge storage has an influence on entrepreneurship that is oriented to Inimitable innovation. With IT infrastructure that provides knowledge creation support, entrepreneurs are able to convert it into unique creative products that are not easily imitated. Entrepreneurs who have fresh ideas are built through the role of entrepreneurs as organizational leaders (Abbas, 2018;Ndungu et al., 2017;Todd & Javalgi, 2007). The existence of an optimal IT has worked to trigger ideas that are always renewable and the solution of bottle-neck problems. IT facilitates producing creative designs easily and quickly, giving a role in its capacity as a resource to stimulate entrepreneurs to innovate continuously. On the other hand, the concept of Inimitable is an ethical entrepreneur concept that must exist in entrepreneurs to build their business. The spirit of building unique products encourages SMEs to build design independence, becoming a pioneer of a trendsetter (Cruz et al., 2015;Hermawan et al., 2018), the emphasis of this concept is offered to encourage the reputation of creative entrepreneurs so that it raises social appreciation, business ethics, self-respect for the creative design it finds. In this domain, IT has a significant influence on the IBIE variable.
H3 IBIE influence on OP (β = 3.341, CR = 2.346, t value = 0.019) which has a significant influence at the 0.05 level Wang (2008) confirmed in his research on entrepreneurial orientation, which in his study found a significant influence on OP. Likewise in IBIE being tested, it concludes that IBIE also shows a significant influence on OP.
H4 examines the influence of IT on the uptake of local culture-based design ornaments for creative industry products (β = 0.686, CR = 4.679, value significant <0.001), providing the hypothesis conclusions are accepted. There is an influence between IT on LHDA, which has been confirmed in studies (Lu et al., 2011;Schoales, 2006). IT has encouraged the adoption of local culture-based designs into creative products such as fashion, software, games, and handicraft. The image processing application infrastructure makes it easy for entrepreneurs to create variations based on local cultural patterns to convert them into attractive creative products. So that the existence of IT provides a stimulant for the birth of motifs and patterns of design nuanced local culture to be embedded in the design of creative products.
H5, testing the relationship of the effect of LHDA on IBIE (β = 0.322, CR = 2.440, t value = 0.015, value significant > 0.05). It was concluded that H5 was accepted, which means that there was a significant influence of LHDA on IBIE. The acquisition of local heritages design on products on both dimensions will strengthen IBIE. Local design enhances the strengthening of variations in ornament patterns, becoming a design option as well as forming a variety of ideas, design variants and inventory options in creative product creations adopted from the local culture. This is triggering the birth of innovation in new products (Lu et al., 2011;Tan, 2002;Zheng, 2011). On the other hand, local culture will be an asset that makes creative products unique, entrepreneurs do not need to plagiarize the designs of other people's work, because the peculiarities of local heritages ornaments have automatically become inimitable different power from the product design side with its competitors (Conner, 1991;Di Pietro et al., 2015;Valentina et al., 2015). To strengthen the IBIE variable, SMEs only need to adopt then create local nuance-based designs with enriching its variations, so that the local heritages ornament will truly become an organizational resource asset to achieve Inimitable innovation. As Table 1 shows, the structural equation model for IT influence on OP obtained direct effect values (-2.337, not significant), indirect effects (3.059) and total effects (0.772), as well as in Figure 2, which offers the IBIE middle concept. Thanks to the empirical facts empirically proven IBIE has been able to act as a full mediation variable between IT and OP. IBIE succeeded in providing an explanation filling the empty space of the gap about the influence of IT on OP. The novelty offered by IBIE will contribute to the body of knowledge research in the field of creative entrepreneurship.

Conclusions and managerial implications
IT cannot be a stand-alone concept. In the context of creative entrepreneurship, the role of IT does not directly provide a significant influence on OP. IT needs to be elaborated with other organizational elements and processes to dynamically leverage the role of its role in the organization. The novelty of the concept of entrepreneurship as a novelty, called IBIE, has been empirically tested and is able to become a full variable mediator. The concept of IBIE becomes a trigger so that IT resources significantly influence OP. In managerial implications, entrepreneurs need to strengthen their commitment to building designs independently, using materials in their immediate environment in the form of culture to provide fresh, original ideas to be able to create consistently. IT capability will take the role of strategic tools in influencing the acquisition of design nuanced motif patterns absorbed from local-national heritages. IT infrastructure in the form of hardware and software helps enrich patterns, variations in motives, builds a repository of design ideas that will be inputted as product attributes. IT facilitates visual simulations and helps create many variations of a limited archetype. Managerial implications, in this case, entrepreneurs need to provide a portion of the training to enough technical personnel in the IT field to strengthen their competence in operating IT. Implications of applications based on vector and kaleidoscope graph algorithms need to be used to build patterns such as contemporary batik patterns in fashion. IT can also be empowered to build good connections with colleagues and be able to open new market access in the view of the marketing needs of creative products.
LHDA has an influence on IBIE variable, local design becomes a national asset that can be adopted by local entrepreneurs, because of the specific local heritages content, the managerial implications of the creative products produced are iconic national eco-tourism products, the nuances of local heritage will automatically be attached to the product and immediately gives a different power from similar products owned by competitors. In the model offered in Figure 2, the innovation process in addition to being able to leverage using IT, then this process can also be strengthened through the enrichment of local design nuances acquisition. In the achievement of OP through IT channels which are gaps, it can be approached efficiently using concept mediation in the form of IBIE (direct effect 3341) and LHDA (indirect effect 1.077) or through both (indirect effect 3.059). The use of the IBIE concept through the LHDA channel will encourage the mediation of OP through IT to be optimal.

Limitation and future research
This study has several limitations, first in the sample, the number of sectors in this creative industry only amounts to 4 sectors namely fashion, advertising, software and handicraft, and all sectors are SMEs with a small and medium business scale which have a maximum of 30 staff employees only, in this paper in other creative industries, even though they are based on design, they have not been accommodated, such as architecture, performance art, publishing, photography or film, so that in future research it is necessary to confirm these findings in other creative industry sectors on a large company scale. The second limitation, the OP variable is only measured by perception on the non-financial dimension. Future research requires ratio data that measures performance outcomes such as ROI and ROA, it is necessary to reconfirm the influence of IT on the IBIE mediated OP whether it remains consistent. Although in the LHDA model it acts as a moderate mediation between IT and IBIE, the indirect effect of IT on IBIE mediated by LHDA is still smaller than the direct effect, so that in future research directions to strengthen IBIE can pay attention to other issues that may be more able to dynamize the role IT capabilities, such as social capital relationships, organizational learning and knowledge-based collaboration sharing to flush the induction of knowledge in organizations.