Search Results

Search Results

• The role of outdoor advertising in consumer behaviour in  implementing the goals of sustainable development:  a case study of Lithuania

  Kristina Samašonok, Aldona Jarašūnienė , Margarita Išoraitė

  Abstract 1706 | PDF Downloads 1342 | DOI https://doi.org/10.3846/bmee.2025.23279

  Page 356–380
  

  2025-09-29

• The influence of media on impulsive buying in the era of the COVID-19 pandemic

  Zrinka Blažević Bognar , Nikolina Pleša Puljić

  Abstract 2079 | PDF Downloads 1710 | DOI https://doi.org/10.3846/bmee.2022.15919

  Page 41–58
  

  2022-04-12

• Economic instability and its effect on brand preferences: big data examination of self-image and online shopping conduct

  Nuraeni Saripudin Johnson, Mustika Sufiati Purwanegara, Nur Budi Mulyono

  Abstract 976 | PDF Downloads 536 | DOI https://doi.org/10.3846/bmee.2026.23594

  Page 79–103
  

  2026-02-26

• Effects of the moderating role of trendiness on brand image, E-WOM, brand attitude and online purchase intention

  Rashad Maharramov, Bahman Huseynli , Gözde Kandemir Çomoğlu

  Abstract 1552 | PDF Downloads 921 | DOI https://doi.org/10.3846/bmee.2026.21916

  Page 17–39
  

  2026-02-12

• New trends of development of beer industry in Lithuania – diversification and social responsibility

  Vladislavas Petraškevičius, Zlatko Nedelko

  Abstract 1549 | PDF Downloads 1924 | DOI https://doi.org/10.3846/bme.2017.367

  Page 140-157
  

  2017-06-29