Search Results

Search Results

• Using customer-based brand equity model in the higher education context: simulating the current university’s brand

  Yulia Stukalina , Dmitry Pavlyuk

  Abstract 3867 | PDF Downloads 5358 | DOI https://doi.org/10.3846/bmee.2021.14692

  Page 272-288
  

  2021-10-07

• Effects of the moderating role of trendiness on brand image, E-WOM, brand attitude and online purchase intention

  Rashad Maharramov, Bahman Huseynli , Gözde Kandemir Çomoğlu

  Abstract 1531 | PDF Downloads 907 | DOI https://doi.org/10.3846/bmee.2026.21916

  Page 17–39
  

  2026-02-12