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Search Results

• Effects of the moderating role of trendiness on brand image, E-WOM, brand attitude and online purchase intention

  Rashad Maharramov, Bahman Huseynli , Gözde Kandemir Çomoğlu

  Abstract 536 | PDF Downloads 334 | DOI https://doi.org/10.3846/bmee.2026.21916

  Page 17–39
  

  2026-02-12