MAHARRAMOV, Rashad; HUSEYNLI, Bahman; KANDEMIR ÇOMOĞLU, Gözde. Effects of the moderating role of trendiness on brand image, E-WOM, brand attitude and online purchase intention. Business, Management and Economics Engineering, [S. l.], v. 24, n. 1, p. 17–39, 2026. DOI: 10.3846/bmee.2026.21916. Disponível em: https://journals.vilniustech.lt/index.php/BMEE/article/view/21916. Acesso em: 19 feb. 2026.