STUKALINA, Yulia; PAVLYUK, Dmitry. Using customer-based brand equity model in the higher education context: simulating the current university’s brand. Business, Management and Economics Engineering, [S. l.], v. 19, n. 2, p. 272–288, 2021. DOI: 10.3846/bmee.2021.14692. Disponível em: https://journals.vilniustech.lt/index.php/BMEE/article/view/14692. Acesso em: 1 jun. 2025.