Phan, T.H., Nguyen, N.D., Ha, H.G., Le, M.T., Vu, P.A. and Doan, H.A. 2024. Youths’ word-of-mouth in a developing country: roles of green promotion and green brand loyalty. Business, Management and Economics Engineering. 22, 1 (May 2024), 112–137. DOI:https://doi.org/10.3846/bmee.2024.19873.