Entrepreneurial orientation as an antecedent to the rapid internationalization of Moroccan SMEs in the women’s entrepreneurship field
Abstract
Purpose – This article aims to explore the importance of the international entrepreneurial orientation (IOE) of Moroccan women entrepreneurs (based on innovation, risk-taking and proactivity) in the speed of internationalization of Moroccan SMEs through the niche strategy as an intermediate variable.
Research methodology – We adopted a quantitative study on a sample of 45 Moroccan SMEs to test the research hypotheses using the structural equation method, under Smart-PLS software.
Findings – A significant relationship between the international entrepreneurial orientation of Moroccan women entrepreneurs and the speed of internationalization with the intermediation of the niche strategy. Despite well-calculated steps, innovative products and the courage to take risks on foreign markets, women entrepreneurs tend to adopt niche strategies to be more protected in the internationalization process: both to avoid direct competition from large companies and to speed up the internationalization process Research.
Limitations – Theoretically, it was difficult to operationalize the phenomenon studied, for several reasons: the large number of movements in this approach, the number of variables mobilized. Methodologically, the criteria used to select the sample made it difficult to find more than 45 eligible companies (Exploratory quantitative study).
Originality/Value – This article is one of the very few to combine international and women’s entrepreneurship. Furthermore, this is the first article in the field of women’s international entrepreneurship, as far as I know, that addresses the relationship between entrepreneurial orientation and the speed of internationalization of exporting SMEs.
Keyword : women’s entrepreneurship, international entrepreneurship, niche strategy, rapid internationalization, international orientation
How to Cite
Rouijel, M. R. (2024). Entrepreneurial orientation as an antecedent to the rapid internationalization of Moroccan SMEs in the women’s entrepreneurship field. Business, Management and Economics Engineering, 22(1), 138–155. https://doi.org/10.3846/bmee.2024.19929
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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Brush, C. G., De Bruin, A., & Welter, F. (2009). A gender‐aware framework for women’s entrepreneurship. International Journal of Gender and Entrepreneurship, 1(1), 8–24. https://doi.org/10.1108/17566260910942318
Cavusgil, S. T., & Knight, G. (2015). The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization. Journal of International Business Studies, 46, 3–16. https://doi.org/10.1057/jibs.2014.62
Cavusgil, S. T., Zou, S., & Naidu, G. M. (1993). Product and promotion adaptation in export ventures: An empirical investigation. Journal of International Business Studies, 24, 479–506. https://doi.org/10.1057/palgrave.jibs.8490242
Coombs, W. T., & Holladay, S. J. (2009). Further explorations of post-crisis communication: Effects of media and response strategies on perceptions and intentions. Public Relations Review, 35(1), 1–6. https://doi.org/10.1016/j.pubrev.2008.09.011
Covin, J. G., & Miller, D. (2014). International entrepreneurial orientation: Conceptual considerations, research themes, measurement issues, and future research directions. Entrepreneurship Theory and Practice, 38(1), 11–44. https://doi.org/10.1111/etap.12027
Diop, A., & Soumah, K. (2020). Financing challenges for women entrepreneurs in Africa. International Journal of Gender and Entrepreneurship, 15(1), 34–52.
Elam, A. B., Brush, C. G., Greene, P. G., Baumer, B., Dean, M., & Heavlow, R. (2019). Global Entrepreneurship Monitor. 2018/2019 Women’s entrepreneurship report. Global Entrepreneurship Research Association. https://www.gemconsortium.org/file/open?fileId=50405
Elidrissi, D., & Hauch, V. (2012). Entrepreneuriat international et réseaux sociaux pour les PME innovantes: Quelles perceptions pour quelles stratégies? [International entrepreneurship and social networks for innovative SMEs: Which perceptions for which strategies?]. Revue de l’Entrepreneuriat, 11(3), 15–32. https://doi.org/10.3917/entre.113.0015
Fauzi, F., Antoni, D., & Suwarni, E. (2020). Women entrepreneurship in the developing country: The effects of financial and digital literacy on SMEs’ growth. Journal of Governance and Regulation, 9(4), 106–115. https://doi.org/10.22495/jgrv9i4art9
Fernandes, V. (2012). En quoi l’approche PLS est-elle une méthode a (re)-découvrir pour les chercheurs en management? [How is the PLS approach a method to be (re) discovered for management researchers?]. M@n@gement, 15(1), 102–123. https://doi.org/10.3917/mana.151.0102
Fornell, C. (1982). A second generation of multivariate analysis: Vol. 2. Measurement and evaluation. Praeger Publishers.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of Marketing Research, 18(3), 382–388. https://doi.org/10.2307/3150980
Gerschewski, S., Rose, E. L., & Lindsay, V. J. (2015). Understanding the drivers of international performance for born global firms: An integrated perspective. Journal of World Business, 50(3), 558–575. https://doi.org/10.1016/j.jwb.2014.09.001
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3), 414–433. https://doi.org/10.1007/s11747-011-0261-6
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