KOÇAK, Cem Burak; ATALIK, Özlem. Figurative language effect on consumer engagement: an empirical investigation for Turkish airline industry. Aviation, [S. l.], v. 28, n. 2, p. 128–140, 2024. DOI: 10.3846/aviation.2024.21676. Disponível em: https://journals.vilniustech.lt/index.php/Aviation/article/view/21676. Acesso em: 14 may. 2025.